EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. What Every Cabinet Leader Needs to Know about AI How will AI transform higher education?

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

EAB

JANUARY 30, 2023

Blogs Things have changed—has your Annual Giving strategy? By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Higher ed is feeling the staffing crunch of the past few years.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Watch the webinar. Therefore, we test.

Admissions 52

Admissions Libraries Recruitment Industry 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Ready to find out more?

Marketing and Communication Services 59

Marketing and Communication Services Engineering Management Community College 59

EAB

DECEMBER 18, 2023

Blogs 4 AI priorities for enrollment leaders ChatGPT and the other “new AIs” caught even the most expert of industry watchers by surprise, and fully understanding their potential impact will take some time. Watch the recording of our recent webinar for more discussion of AI’s implications for enrollment teams.

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Research 52