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Google Search Trends in Higher Education

HEMJ (Higher Ed Marketing Journal)

To their credit, they’re responding like savvy consumers when it comes to spending precious dollars on education by prioritizing the return on their investments. Prospective students are seeking out alternative education programs, and if you want to win, you need to show up in these categories. Launch New Programs.

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Poll Highlights Top Concerns of Enrollment Leaders

EAB

How do they contextualize that in a way that makes families think, yes, this is a good investment for us? And many regional publics have changed generations of students of lives in that category. They were invested in you and your success, what advice would you give enrollment leaders to help them achieve the success that they want?

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How to Tailor Content to Nontraditional Students

HEMJ (Higher Ed Marketing Journal)

This market contains the majority of postsecondary learners, according to the National Center for Education Statistics (NCES), and it includes a variety of categories of people, from single parents and full-time workers to retirees and career changers. Next, you must determine your content focus areas. Speak to student personas.

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2023 wrapped: The biggest trends in higher ed—and the most read stories

University Business

And ultimately, growing skepticism over the value of higher education has inspired colleges and universities to rejuvenate their academic course offerings and modalities to keep pace with a new generation of cost-savvy students interested in a high return on investment and flexible learning pathways. Which universities invested the most?