Continuing Education Educational Programs Marketing and Communication Services Recruitment 
EAB
DECEMBER 27, 2023
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.
University Business
DECEMBER 4, 2023
Rep, one alumna make for big-time hires Student recruitment Alumni can be utilized to help enlighten potential college applicants who aren’t well-versed in a specific institution’s offerings. Harvard Business School provides alumni tips and tricks to maximize their utility as unofficial college recruiters.
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