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A Student-Centric Approach to Higher Education Marketing in 2022

Blackboard Higher Education

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

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Strategic Adaptation in Higher Education: Navigating 2024 and Beyond: Embracing Transformation and Resilience in Higher Education Business Models

The Change Leader, Inc.

A Fundamental Rethink of the Higher Education Business Model In the rapidly evolving landscape of higher education, institutions must embrace educational innovation and strategic adaptation to change. Nowhere more evident was this in the growth of online education.

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To Weather the Storms of Higher Education, Remember Why You’re There

Supporting Student Success

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. He achieved this with a technical degree and lots of continuing education.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. By one count, the United States is home to more than one million unique educational credentials, which represents a more than threefold increase since 2018.

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Embracing a New Model for Higher Ed Governance Part 5: Board Improvement: Building a Culture of Continuous Board Improvement and Accountability

The Change Leader, Inc.

The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. At The Change Leader, we propose a culture of continuous board improvement and accountability as a way to avoid the detrimental impact of stagnant governance.