article thumbnail

4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

article thumbnail

How University of Denver Strengthened its Strategy with an Improved Value Proposition

EAB

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado. The Impact DU launched a new strategy anchored on three core brand themes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Digital Marketing Channels to Harness for Student Recruitment in 2023

EAB

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

article thumbnail

How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blog: Student-parents are a common equity blind spot The Child Care Barrier Generation Hope’s new research report, “ The Child Care Barrier: The Impacts of Inaccessible and Costly Child Care for Student Parents ” explores the challenges student parents face while pursuing higher education and caring for their families.

article thumbnail

Are you prepared to recruit ‘Gen P’?

EAB

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. For example, today’s students are beginning their college research later than their predecessors did. In 2023, only 40% of students had started researching by that point.

article thumbnail

How 1,000+ prospective HBCU students conducted their college search

EAB

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. among all students surveyed.

article thumbnail

Tailoring Student Services to Create Career-Ready Graduates: Changing Higher Education Podcast 153 with Host Dr. Drumm McNaughton and Guest Kevin Grubb

The Change Leader, Inc.

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Some Villanova schools and colleges offer a required class on career and PD.