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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5 BD: Great.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Try these 4 strategies.

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Understanding the ACBSP Accreditation Process

Creatrix Campus

Understanding the ACBSP Accreditation Process editor Tue, 04/04/2023 - 06:46 Accreditation Management Header Menu White 1NoneFooter base 1Blog Style 1Right Mary Clotilda SuvinOff Introduction to ACBSP Accreditation is an important process for educational institutions, particularly business schools. What is ACBSP? What is ACBSP?

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How the Choice Based Credit System can Improve the Quality of Higher Education in India

Creatrix Campus

In India, where the demand for higher education is surging, there is an urgent need to enhance the quality and relevance of educational programs. India's statistical landscape underscores the need for reform in higher education. Each course is assigned credits based on its workload and learning outcomes.