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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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How to Write an Email to College Admissions Counselors

Great College Advice

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. However, you also want to avoid being annoying.

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Top Retention Strategies for Diverse Modern Learners

HEMJ (Higher Ed Marketing Journal)

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. Financial assistance and scholarships.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas. Current landscape Dr. William E.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Due to a lack of available support and resources, it wasn't until her late 30s that she obtained a nursing degree – after missing over a decade of the socioeconomic opportunities that a degree brings. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.