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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

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With China's reopening, new challenges for recruiting

Confessions of a Community College Dean

For college admission recruiters in the U.S. and around the world, this means a long-awaited recruitment trip to China could become a reality soon, possibly as early as spring. Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination.

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Will Your School Start Recruiting Incarcerated Students?

EAB

Podcast Will Your School Start Recruiting Incarcerated Students? Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. EAB · Will Your School Start Recruiting Incarcerated Students? Episode 137. February 7, 2023. Hello, Matt.

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How to expand opportunities for Hispanic adult learners in nursing and healthcare

EAB

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.

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Survey Highlights What Matters Most to Adult Learners

EAB

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. So give these folks a listen and enjoy. music] 0:00:48.5