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Adult learners: Who they are & what they want from college

EAB

One hundred percent of the presidents and provosts EAB surveyed in 2022 said adult learner enrollment is a high or moderate priority for their institution. Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below.

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Survey Highlights What Matters Most to Adult Learners

EAB

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Ideally, you can offer an incentive for students to enroll at the earlier deadline, such as, “This is the recommended deadline to ensure your first pick of classes” or “first pick of housing.” Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

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Improving Enrollment, Retention, and Graduation Rates: Learning from the Arrupe College Strategic Enrollment Model

The Change Leader, Inc.

Despite the pandemic “being over,” enrollments have not recovered to the pre-pandemic levels. Exacerbating this, higher ed is facing significant headwinds to recovering enrollments, including the demographic cliff, reduction of public funding, and a robust job market. Realistically, this number is probably 20-30%.

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Drive Enrollment Growth with First-Gen Pathways to Success: Changing Higher Education Podcast 167 with Host Dr. Drumm McNaughton and Guest Dr. Marielena DeSanctis

The Change Leader, Inc.

Colleges must also help communicate the ROI for getting a post-secondary degree. These supports must be implemented at the K-12 level so higher ed can monitor the progress of prospective students. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years.