Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We also increased our social media efforts to promote the university.” We added virtual tours, so people could see the campus without having to travel.

Marketing and Communication Services 245

Marketing and Communication Services Recruitment Dining Services Alumni 245

EAB

JANUARY 31, 2023

You can join the conversation on social media using #EABOfficeHours. EAB’s Beth Donaldson and Kevin Shriner share findings from a new survey of university Presidents, Provosts, and Vice Presidents of Enrollment Management to learn more about their strategy and goals for increasing graduate enrollments.

Enrollment Management 52

Enrollment Management Media Management IT 52

EAB

SEPTEMBER 14, 2023

“Especially post-pandemic, students are arriving at school needing more intense support than ever before, and it is important to us to give them every opportunity to succeed,” said Jay Jacobs, Vice Provost for Enrollment Management at The University of Vermont. “We Learn more at eab.com.

Recruitment 59

Recruitment Administration Media Enrollment Management 59

EAB

OCTOBER 10, 2023

Teams need to master data-driven digital marketing and seamless web experiences to attract leads and nurture them to applicants and enrolled students. Insourcing areas like digital marketing or enrollment-focused web strategy limits scale, stifles innovation, and leaves you exposed to today’s high staff turnover rates.

Enrollment Management 52

Enrollment Management Digital Media Management Healthcare 52

EAB

SEPTEMBER 20, 2023

Learn more Get more insights Adult learners’ application behavior is changing—here’s how September 11, 2023 The top 5 ways prospective graduate and adult learners are finding your programs September 7, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements.

Marketing and Communication Services 105

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The Student Affairs Blog

MAY 9, 2024

Communication to Returning Residents: To ensure students had the information about changes in a timely manner, all students living on-campus received multiple messages to current residents via multiple channels (email, brochure mailed to home addresses, website updates, social media posts).

Safety and Security 75

Safety and Security Marketing and Communication Services Facilities Management Health Services 75

EAB

AUGUST 15, 2023

Use storytelling to differentiate your brand Gen Z also tends to use social media to understand institutional culture and brand. Link your social media pages to your webpages. And don’t overlook the social media for specific schools, such as your graduate school or professional, continuing, and online education unit.

Financial Aid 52

Financial Aid Healthcare Media Recruitment 52

EAB

SEPTEMBER 11, 2023

August 15, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements. Organic social media can change that. July 28, 2023 Didn’t meet your graduate enrollment goals? Here are three ways to hook me with your program webpage.

Financial Aid 59

Financial Aid Healthcare Recruitment Admissions 59

EAB

NOVEMBER 15, 2022

But when compared to the application rate of almost 9% that paid search generates, it becomes clear that social media is not the most efficient source for lead generation purposes. What can big consumer brands teach graduate and adult enrollment leaders? That rate jumps up to nearly 3% for LinkedIn. October 25, 2022. October 17, 2022.

Management 52

Management Media Enrollment Management Recruitment 52

EAB

OCTOBER 17, 2022

Although I sometimes find the ads in my social media feeds eerily on-point, the reality is they’re effective. 6 elements of an effective graduate enrollment management plan—and why you need to build one. Marketing to today’s adult learner can be cheaper than you think with these 3 social media tactics. Get more insights.

Recruitment 52

Recruitment Media Admissions Enrollment Management 52

EAB

OCTOBER 3, 2023

August 15, 2023 4 Things You Need for a Successful Graduate Enrollment Management Plan August 1, 2023 Prospects are tired of your advertisements. Organic social media can change that. July 28, 2023 Increasing adult learners’ success: Retention and belonging July 26, 2023 Didn’t meet your graduate enrollment goals?

Financial Aid 52

Financial Aid Enrollment Management Recruitment Research 52

EAB

OCTOBER 19, 2023

Organic social media can change that. July 28, 2023 Didn’t meet your graduate enrollment goals? July 31, 2023 How can you better support adult learners who are parents or guardians?

Alumni 52

Alumni Libraries Recruitment Insurance 52

EAB

NOVEMBER 7, 2022

See how a diverse lead generation strategy helped one law school exceed their enrollment goals. By reaching out to prospects from a range of sources via a variety of mediums—like direct mail, social media, emails, and digital ads—you can cast a wider net, giving you the best opportunity to shape your desired law school class.

Recruitment 52

Recruitment Enrollment Management Media Management 52

EAB

JULY 18, 2023

Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. A key component of an effective enrollment management practice is a healthy enrollment funnel.

Recruitment 52

Recruitment Healthcare Digital Media Enrollment Management 52

EAB

APRIL 24, 2023

The ability to direct enrollment and admissions resources where they will have the greatest impact is especially important given the talent shortage plaguing enrollment offices at institutions of all types. Explore the full survey findings: staffing challenges in grad enrollment 3.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

OCTOBER 24, 2023

You can join the conversation on social media using #EABOfficeHours. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. October 24, 2023. BD: Great.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

JULY 17, 2023

During that time, teenagers were largely cut off from seeing friends, attending school, and participating in extra-curricular activities in person, with social media and other screen time often filling the void—all of which exacerbated mental health challenges. So what are the implications of this worrisome trend for college search?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

JULY 21, 2023

If you haven’t, take a look at your college’s reviews on Google, Niche, or social media—if there is negative feedback, it’s likely related to customer service mishaps like lost paperwork, slow responses, or unanswered questions. ".the

Community College 98

Community College Recruitment Electronics Financial Aid 98

The Change Leader, Inc.

JUNE 13, 2023

Courtney Brown 10:15 There’s definitely a narrative out there in the media that people don’t value higher education or their credentials are not leading them anywhere. And the way things are going right now with the media, if it gets printed, we know it has to be the truth, right? We all know that’s not true.

Higher Education 52

Higher Education Education Enrollment Management Research 52

Higher Ed Connects: Technology

OCTOBER 20, 2019

They wondered, where is the counterpart to the apps that predominate in consumer commerce, social media, and modern employment? While I definitely see the benefit of that method,” says Dr. Paul Orscheln, Associate Vice President, Enrollment Management and Retention at Missouri Western State University. “I Related Posts.

Marketing and Communication Services 52

Marketing and Communication Services Career Counseling Enrollment Management Administration 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 7, 2023

Video use is growing in higher ed marketing, including in university landing pages, ads on social media, and email and text communications. Innovation and Optimization To keep your finger on the pulse of higher ed marketing trends, you probably read newsletters and follow thought leaders on social media.

Higher Education 40

Higher Education Education Enrollment Management Management 40

University Business

APRIL 18, 2023

billion injection in federal funds for COVID relief efforts and a slew of mind-boggling donations from the likes of Mackenzie Scott , HBCUs emerged from the pandemic as a Cinderella story of sorts: enrollment boomed, retention increased and their cultural relevance exploded. After a $5.2

Recruitment 98

Recruitment Admissions Enrollment Management Management 98

University Business

FEBRUARY 23, 2023

Innovative marketing tactics with measurable results Traditional media and outreach models aren’t as effective as they once were. Institutions are also reportedly leveraging social media “influencers” and developing branded partnerships.

Fundraising 105

Fundraising Professional Services Media Research 105

HEMJ (Higher Ed Marketing Journal)

APRIL 28, 2023

Develop a Cross-Functional Strategy With an Education Marketing Agency Digital marketing for universities is more than just media buying. An effective digital campaign demands a strategic combination of marketing tactics that include search engines, social media, content, web design, email, and chatbots.

Industry 52

Industry Higher Education Enrollment Management Management 52

Campus Sonar

JULY 27, 2022

We’re looking at our many audiences and then working across the institution with departments like Enrollment Management, Student Affairs, Athletics, and Alumni to ensure the brand is woven into everything we do and that we’re leaving lasting impressions no matter what environment someone experiences the brand in.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

EAB

OCTOBER 31, 2023

You can join the conversation on social media using #EABOfficeHours. I’ve often joked with my colleagues that if I had given anyone in the class I teach on enrollment management and the law nine months to write an opinion, as the Chief Justice had from the time of the oral argument, they might have gotten a D minus.

Financial Aid 64

Financial Aid Admissions Development and Fund Raising DEI 64

Creatrix Campus

JUNE 14, 2022

An example could be, “ We will use social media ads to boost enrollments in our undergraduate degree programs by 10%. ”. How to create SMART goals in admission and enrollment marketing strategy? We'll look at what the SMART goal-setting process for enrollment managers should look like.

Admissions 52

Admissions Recruitment Higher Education Management 52

The Change Leader, Inc.

OCTOBER 3, 2023

You’re looking for digital media folks. Our work involved creating relationships at the local level, with prominent employers and community industry leaders. So looking at a company like NBC Sports, what are you looking for? You’re looking for marketing folks. You’re looking for production folks.

Higher Education 52

Higher Education Education Community College Industry 52

Diverse: Issues in Higher Education

SEPTEMBER 9, 2023

What Murray Sperber described in his bestseller Beer and Circus in 2001 is every bit as true today: the academic enterprise is decentered, and the quality of housing amenities, the robustness of student life programming, and the quality of an institution’s athletic teams are primary drivers of undergraduate enrollment.

Development and Fund Raising 328

Development and Fund Raising Alumni Education Facilities Management 328

EAB

AUGUST 29, 2023

Podcast Poll Highlights Top Concerns of Enrollment Leaders Episode 164. You can join the conversation on social media using #EABOfficeHours. EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. August 29, 2023. music] 0:00:43.2

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

The Change Leader, Inc.

JANUARY 16, 2024

He and his spouse Jinny, an education and media consultant and former head of education for the Public Broadcasting Service, live in Washington, DC. He graduated from Cornell University and New York University School of Law and was a Loeb Fellow at Harvard’s Graduate School of Design. Always a pleasure to have you on the show. [01:08:31]

Higher Education 59

Higher Education Education Development and Fund Raising Administration 59