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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding. Let’s take a closer look at each step of the blueprint.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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College Sports: A Work in Progress

Diverse: Issues in Higher Education

We still have an industry in which the people making the hires are predominantly white males,” she says. Aaron Goodson, director of mental health and performance for Duke University Athletics, notes that Black student-athletes have long built community, but “in 2020, there was a demand in a lot of ways for it to be formally recognized.

Title IX 285
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How to Help Students Navigate a Difficult Job Search

Supporting Student Success

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

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A Research-Based Look at Stackable Credentials

Parchment

We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. And so it really can be any of these things. So like, what’s the big idea?