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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Step 1: Learn From Your Peers Community colleges looking to increase student enrollment and retention can explore the Community College Research Center’s comprehensive framework for improving student onboarding. Let’s take a closer look at each step of the blueprint.

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Why higher education must be reinvented to suit the new generation of students

University Business

As a result, institutions must consider moving past its foundational model of fostering coming-of-age experiences for young adults to a knowledge service whose programs are as fluid as tomorrow’s digital native students. More from UB: Can your school benefit from a consortium to keep its scientific research alive?

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How Owned vs. Earned Conversation Analysis Informs Content Strategy

Campus Sonar

In higher ed (like every other industry), brand management is one of a campus’s top priorities. With social media molding the public’s perception of your brand, it’s your job to stay on top of your reputation—creating content that contributes to the conversation and aligns with your strategic goals. How do you know you’re doing that?

Media 52
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The 6 most in-demand topics for district leaders last year

EAB

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. However, the research on these laws’ effectiveness is mixed. Other (e.g.,

DEI 52
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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

In higher ed today, students increasingly rely on digital channels to conduct college searches while institutions rely on them to communicate with students. Higher Ed Marketing in the Digital Age Like in other industries, higher ed is using digital strategies to connect with its target audience.

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Promoting Student & Teacher Wellness through K-12 School Design

Clark Nesxen

By prioritizing what is best for building occupants, designers can develop school environments that contribute to holistic good health, strengthen the school community, and put students in the best position to learn: Integrating views to outside, access to natural light. Creating engaging, accessible outdoor environments.

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How to Develop a Student Persona: Strategies and Examples

HEMJ (Higher Ed Marketing Journal)

In today’s competitive higher ed market, adopting a story-driven, persona-based approach is essential for engaging with the right prospective students. A persona-based approach not only helps to reduce acquisition costs and increase student engagement, it can further your institution’s mission while cultivating brand affinity as well.

Alumni 80