Great College Advice

SEPTEMBER 28, 2023

One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Can your question get even more specific?

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Admissions Marketing and Communication Services Financial Aid Consulting 290

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Diverse: Issues in Higher Education

SEPTEMBER 6, 2023

However, many of these institutions still exist, offering promises that will lead to marketable skills and increased earnings. Barmak Nassirian Barmak Nassirian is vice president for higher education policy with Veterans Education Success, a research and advocacy organization with the goal of improving educational outcomes for veterans.

Veteran and Military Services 292

Veteran and Military Services Marketing and Communication Services Administration Federal Government 292

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 100

Marketing and Communication Services Management Higher Education Enrollment Management 100

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. Dr. Leroy Morishita There are ongoing bilingual outreach efforts to the local community. Hawkins Jr. Dr. Erika D.

Marketing and Communication Services 322

Marketing and Communication Services Financial Aid Faculty Recruitment 322

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Parchment

MARCH 12, 2024

We speak with Lindsay Daugherty, Senior Policy Researcher from RAND Corporation to dig into the research around stackable credential programs and whether they are delivering on their premise — to advance a learner’s opportunities and outcomes. Matthew Sterenberg (11:45.23) So Lindsay, you are a senior policy researcher.

Research 52

Research Manufacturing Community College Marketing and Communication Services 52

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). It provides helpful information about the world of business. Cornell’s School of Hotel Administration offers a BS in Hotel Administration.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. So give these folks a listen and enjoy. music] 0:00:48.5

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Marketing and Communication Services Financial Aid Admissions Support Services 64

SRHE

JANUARY 17, 2024

At the time of writing, the UK news agenda is being dominated by what is being described as one of the biggest miscarriages of justice the country has ever seen – 736 post office workers between 1999 and 2015 were prosecuted for false accounting or theft based on information from an IT system called Horizon.

Marketing and Communication Services 66

Marketing and Communication Services Higher Education Computers and Informational Technology Research 66

EAB

AUGUST 21, 2023

Blog: Student-parents are a common equity blind spot The Child Care Barrier Generation Hope’s new research report, “ The Child Care Barrier: The Impacts of Inaccessible and Costly Child Care for Student Parents ” explores the challenges student parents face while pursuing higher education and caring for their families.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

SRHE

MARCH 1, 2024

Students undertaking part-time employment, during term or during vacation periods, is not new; in fact, it has long been encouraged by careers teams to facilitate the formation of soft-skills, broaden CVs, and boost chances for graduate success in the job market. The complex nature of this question is a key motivator for our ongoing research.

Marketing and Communication Services 74

Marketing and Communication Services Food Finance Retail 74

University Business

OCTOBER 25, 2022

An ever-increasing range of competing interests drawing the attention of prospective students is increasing the pressure of institutions to fill their classrooms and residence halls, says the 2022 National Prospective Student Survey by Hanover Research. Communication preferences. Degree and program interests: .

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

Confessions of a Community College Dean

JANUARY 11, 2023

Unfortunately, as a researcher studying these issues at the Center for Research on College-Workforce Transitions (CCWT) at the University of Wisconsin at Madison, I’ve come to the conclusion that the dominant discourse and logic driving too many career-readiness initiatives is flawed and merits an immediate course correction.

Marketing and Communication Services 78

Marketing and Communication Services Career Services Higher Education Faculty 78

EAB

NOVEMBER 3, 2022

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Lack of follow up is detrimental, and research shows that mail and email follow up are important to prospective students.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester. For college admission recruiters in the U.S.

Recruitment 97

Recruitment Marketing and Communication Services Admissions Federal Government 97

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. And our creative team is working with UCF to develop marketing collateral with Spanish language elements that resonate with these populations and increase engagement.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

EAB

DECEMBER 14, 2023

In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. Gen Z has research habits distinct from millennials.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. Using the best CRM for higher education can help institutions overcome issues like disparate, outdated, or inaccurate data, lengthy tiresome processes, labor-intensive tasks, duplicate efforts, delayed information, and disconnected team members.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

Marketing and Communication Services 107

Marketing and Communication Services Manufacturing Industry Management 107

Creatrix Campus

FEBRUARY 16, 2023

Our purpose is to provide institutions with valuable information and insights to help them navigate the SEC accreditation process effectively and achieve a successful outcome. These include the establishment of new universities and colleges, the creation of research centers and institutes, and the introduction of new programs and courses.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Support Services 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. This culture is also instilled at the faculty level.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. among all students surveyed. Let’s turn to the data.

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. For example, today’s students are beginning their college research later than their predecessors did. In 2023, only 40% of students had started researching by that point.

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Launched by Richard W.

Marketing and Communication Services 60

Marketing and Communication Services Consulting Media Alumni 60

EAB

OCTOBER 24, 2022

In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Spotlight: Holyoke Community College. Tip #4: Be intentional in your recruitment marketing.

Community College 95

Community College Recruitment Marketing and Communication Services Admissions 95

CAPD

APRIL 29, 2024

During Campus Preview Weekend 2024’s Parent Programming, members of the CAPD staff shared information with parents and supporters. Where can I find information about major decisions and career pathways? Many of our students pursuing an MD/PhD get involved in undergraduate research. It depends.

Alumni 52

Alumni Engineering Recruitment Marketing and Communication Services 52

EAB

MAY 30, 2023

4 Knowing that dual enrollment students are likely casting a wider net when considering their long-term college options means that early, targeted communications with these students is vital in order to successfully stand out among their other options. 5 Compounding the lure of multiple education pathways are rising wages among young adults.

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

AIFS Abroad

FEBRUARY 8, 2023

This program is situated at the intersection between (international) education, community engagement, and sustainable development and aims to harness students’ self-reflection to engage with contemporary global issues in a local context and use the community engagement elements critically as a tool for social impact.

Study Abroad 52

Study Abroad Marketing and Communication Services Computers and Informational Technology Engineering 52

EAB

MAY 22, 2023

This page provides information on different accelerators. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Edify is EAB’s education data and analytics solution built for higher education.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52