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We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

EAB

Insights from EAB’s new survey of 3,800 graduate and adult learners Earlier this year, our Adult Learner Recruitment team surveyed more than 3,800 current and prospective graduate students and adult learners to learn more about their motivations and expectations when evaluating program options. Here’s what they shared.

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To design microcredentials that meet student needs, follow these 3 steps

EAB

Blogs To design microcredentials that meet student needs, follow these 3 steps Professional, continuing, and online education (PCO) units are facing pressure to quickly stand up microcredential offerings. Institutions that target this need are typically focused on designing microcredentials for undergraduate students.

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

Microcredentials. ” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Three studies on alternative credentials were published recently, and all point to employers’, colleges’ and students’ confusion about microcredentials.

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Digital credentials: Higher education’s new frontier

University Business

Academic microcredentials, nonacademic microcredentials. What’s important is how digital credentials umbrella all these programs to provide admissions counselors and employers a nuanced, insightful snapshot of an applicant’s specific skillsets. Maturity of Microcredentialing at Institutions.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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How to Credential Durable Skills

Parchment

And the data that we’re providing back to schools on the efficacy of these programs and the insights on where they should focus more resources truly help them strengthen both their mission and their overall institutional effectiveness. These are issues that impact lives. mission alignment and student success.

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How AI and other technology will fix value leakage in higher education

University Business

They have struggled to articulate how academic credentials translate into the kinds of skills needed in the labor market, leaving students and employers with little insight into the tangible and lasting impacts of the college experience. Higher education and employers don’t speak the same language.