HEMJ (Higher Ed Marketing Journal)
FEBRUARY 28, 2024
That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.
EAB
NOVEMBER 20, 2023
This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?
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Creatrix Campus
OCTOBER 3, 2023
It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.
EAB
DECEMBER 14, 2023
In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. Gen Z has research habits distinct from millennials.
EAB
JUNE 12, 2023
Examine Your Strategy EAB research shows that new donors need an average of eight touchpoints before making their first gift. Watch The Webinar As you move into budgeting and strategy planning for the next fiscal year, view our on-demand webinar on making the case for your annual giving budget.
EAB
AUGUST 23, 2023
Emphasize the impact alumni can make at your institution by highlighting key support areas such as groundbreaking research, inclusive community spaces, or new academic programs. WHY YOU'RE WORTH IT: NINE LESSONS ON COMMUNICATING YOUR VALUE PROPOSITION DO: Deploy your campaigns on the right channels for the right audiences.
EAB
DECEMBER 4, 2023
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Watch the on-demand webinar to hear EAB experts have a lively discussion of how to navigate the hype around AI and figure out what it means for your staff, constituents, and institution. What is Artificial Intelligence (AI)?
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