EAB

NOVEMBER 30, 2022

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Watch the webinar. Therefore, we test.

Admissions 52

Admissions Libraries Recruitment Industry 52

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. Collaborations with local food banks, grocery stores, and community organizations can help sustain these programs.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

EAB

OCTOBER 24, 2022

They accomplish this by providing holistic support through extensive academic and wraparound services from the time the student applies to the time they walk the stage. Tip #4: Be intentional in your recruitment marketing. learn more about building a student communication strategy. Watch the webinar. learn more.

Community College 95

Community College Recruitment Marketing and Communication Services Admissions 95

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

That’s why the Archer Education PR team put together a free webinar to show you there’s a way forward with public relations in higher education. Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Student Affairs Assessment Leaders (SAAL)

NOVEMBER 29, 2022

The following statements will be included in a bulleted format: (a) w ork with SAAL Board and community to identify metrics to measure successful implementation of strategic plan (b) c hoose at least 2-3 measures that adequately demonstrate implementation of the strategic plan to share with the SAAL community. CAS, ACPA, NASPA).

Student Affairs 40

Student Affairs Marketing and Communication Services Government Professional Development 40

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Ready to find out more?

Marketing and Communication Services 59

Marketing and Communication Services Engineering Management Community College 59

EAB

DECEMBER 18, 2023

Different Possible Approaches to AI Adoption By Difficulty, Cost, and Impact Note, by the way, that in the table above and elsewhere in this post I use ChatGPT to stand for the larger group of similarly featured and, to some degree, interchangeable AI services out there—Bard, Claude, Jasper, etc. Want more guidance on AI?

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Research 52

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny Jones Principal, Advancement Marketing Services How has the advancement landscape changed in the last 10 years, and what strategies or trends do you see shaping the future of annual giving?

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

University Business

APRIL 4, 2024

While many colleges may already have dedicated student support initiatives, they can be bad about communicating them to the public, undermining the public’s perception of their fundraising goals, said EAB senior director Dr. R. The service allowed them to connect with each other and with the institutions seamlessly upon graduation.

Fundraising 80

Fundraising Alumni Marketing and Communication Services Professional Development 80

EAB

JUNE 12, 2023

Watch The Webinar As you move into budgeting and strategy planning for the next fiscal year, view our on-demand webinar on making the case for your annual giving budget. Connect with our advancement experts Learn more about how Advancement Marketing Services at EAB can support your team and position you for greater success.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Fundraising Media 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

EAB

APRIL 18, 2023

And as any good strategist would tell you, it’s not too early to think about how these changes will impact your prospective students and subsequently, your communication and financial aid strategy. Analysis and pre-planning are beneficial to ensure a smooth transition.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Admissions Recruitment 52

EAB

OCTOBER 27, 2023

Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours. This is an area where many schools feel they have a gap in service and support that needs to be closed, and many are looking to supplement their counseling services with new kinds of support.

Financial Aid 59

Financial Aid Recruitment Academic Advising Faculty 59

EAB

OCTOBER 27, 2023

Work-schedule flexibility: Making support services such as advising available to working students taking classes outside of normal business hours. This is an area where many schools feel they have a gap in service and support that needs to be closed, and many are looking to supplement their counseling services with new kinds of support.

Financial Aid 52

Financial Aid Recruitment Academic Advising Faculty 52