Confessions of a Community College Dean

JUNE 27, 2023

The Department of Education has reportedly opened an investigation into Baker College’s marketing and recruiting practices following an article last year by The Detroit Free Press and ProPublica that revealed the college spent more on marketing and recruiting than on student financial aid.

Student Financial Aid 65

Student Financial Aid Financial Aid Education Recruitment 65

Ray Schroeder

JULY 9, 2023

The Department of Education has reportedly opened an investigation into Baker College’s marketing and recruiting practices following an article last year by The Detroit Free Press and ProPublica that revealed the college spent more on marketing and recruiting than on student financial aid.

Student Financial Aid 50

Student Financial Aid Financial Aid Education Recruitment 50

Diverse: Issues in Higher Education

NOVEMBER 21, 2022

Coleman suggested that this message might also be an ideal spot to announce additional commitments: “Are you prepared to announce a $2 million investment in new targeted recruitment and outreach that can balance whatever adverse impact the court might have?” In parallel, schools will have to develop a media strategy.

DEI 244

DEI Student Financial Aid Admissions Financial Aid 244

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40

Recruitment Financial Aid Enrollment Management Admissions 40

Confessions of a Community College Dean

JANUARY 4, 2023

Image: Community colleges across the country are struggling to recruit and hire new people after losing faculty and staff members in droves during the pandemic. “And yet they’re some of the hardest to retain and to recruit. We’re looking to hire people with less experience in order to get them in the door.”

Community College 111

Community College Financial Aid Recruitment Student Financial Aid 111

EAB

OCTOBER 24, 2023

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. Todd and Beth urge university leaders to make their school website more helpful to adult learners.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

SEPTEMBER 26, 2023

With more than two-thirds of community college students requesting aid annually, 30% being Pell-eligible, 16% being single parents —and inflation at a perilous high—everyone is feeling the effects of one more line-item in the household budget each month. Financial Literacy: Virtual and in-person training is provided to students.

Community College 59

Community College Budget and Finance Management Marketing and Communication Services Financial Aid 59