EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

EAB

DECEMBER 14, 2023

In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. Gen Z has research habits distinct from millennials.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

Confessions of a Community College Dean

MARCH 3, 2023

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

Marketing and Communication Services 108

Marketing and Communication Services Manufacturing Industry Management 108

EAB

MAY 30, 2023

4 Knowing that dual enrollment students are likely casting a wider net when considering their long-term college options means that early, targeted communications with these students is vital in order to successfully stand out among their other options. 5 Compounding the lure of multiple education pathways are rising wages among young adults.

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

MAY 23, 2023

One reason is that the recent rebound comes in the context of a longer-term decline; from 2017 to 2022, four-year public institutions saw a 2.9% Also troubling is the much larger shortfall seen at two-year institutions, whose freshman enrollment dropped 22% between 2017 and 2022. That said, few admissions teams are resting easy.

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

EAB

MARCH 20, 2023

Sign up to join EAB’s Sustainability Working Group Starting April 24, this standing monthly event will give participants the opportunity to hear EAB's latest research on sustainabilty, ask questions, and share successes with peers. These changes have the potential to impact campus footprints and operations significantly.

Facilities Management 52

Facilities Management Marketing and Communication Services Management Utilities 52

SRHE

OCTOBER 20, 2022

The Higher Education and Research Act 2017 aimed to enshrine the market with students as customers, and established the Office for Students. Two Research Excellence Framework exercises continued the remorseless evidence-defying concentration of research funding. This is not paradox but consistency.

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Research 52