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A Student-Centric Approach to Higher Education Marketing in 2022

Blackboard Higher Education

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

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College Sports: A Work in Progress

Diverse: Issues in Higher Education

Action taken While there has been steady advancement over the past 40 years, the murder of George Floyd in 2020 has proven to be a seminal moment that has propelled student-athletes, coaches, and administrators to face issues of race and racism in college sports. Invitational to promote social justice and equity.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

Beyond Mass Personalization: Taking Personalization to a Higher Level Fact: The number of U.S. schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business.

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Transforming Community Colleges for Equity

Diverse: Issues in Higher Education

Carnevale from the Georgetown University Center on Education and the Workforce makes a compelling case that U.S. It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.” Economist Dr. Anthony P.

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To Weather the Storms of Higher Education, Remember Why You’re There

Supporting Student Success

As you think about those inciting incidents that drew you to higher education, take time to connect with those who have been by your side on your journey. Higher education is heading into the eye of the tornado. Bryce and Portia Morrison on election day 2020, reminding us all to do our civic duty.

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Support for first-year students may be key this fall. Here are 4 ways to ensure you’re ready

University Business

With the fall semester imminent, higher education leaders are expecting their first-year students to enter the way they traditionally have: scratching away two layers of sunburn while they say their goodbyes to their parents or guardians as they embark on a new phase of life.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

In 2020, as the nation contended with the pandemic and Black Lives Matter protests across the country, many historically Black colleges and universities (HBCUs) saw an uptick in interest and applications. “We There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas.