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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

schools that offer fully online Master of Business Administration (MBA) programs increased 85% — from 284 to 526 — between the 2016-17 and 2020-21 academic years, according to data from the Association to Advance Collegiate Schools of Business. But higher ed marketers know that’s much easier said than done.

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Support for first-year students may be key this fall. Here are 4 ways to ensure you’re ready

University Business

Now, only three years removed from its disruption, some first-year students may still be struggling to cover ground academically and psychologically. Average assessment scores between 2020 and 2022 have dropped by 5%. The next student cohort experienced a unique set of challenges from a decade past.

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How to engage more community college prospects amid the “great opt-out”

EAB

One thing is clear—the shrinking birth rate, declines in young adult enrollment, and growing skepticism of higher education makes each interaction with a prospective student more important than ever. -->. Since 2020, more than 8 million high school graduates, aged 18-24, have opted out of coming to college. -->.

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5 Tips for Recruiting and Enrolling Latine/x Students in Your Community College

EAB

Championed by HCC’s Hispanic Leadership Committee, Vice President of Academic and Student Affairs, and HCC President Christina Royal, El Centro provides a dedicated space for Latine/x students to thrive academically and socially. “ The program opened in Fall 2022 and is already serving over 70 students.

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New Student Engagement Data Reveals Surprises

EAB

Podcast New Student Engagement Data Reveals Surprises Episode 152. The three unpack recent criticisms leveled at the community college sector and share new data that point to a number of bright spots. They also offer advice to community college leaders on ways to make measurable improvements in student retention and enrollment.

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How To Better Engage Students With Our New Mobile App!

Campus Groups

They help establish better communication and engage students. Today’s college students are almost exclusively digital natives. Mobile apps reportedly contribute to higher rates of student engagement, retention, and success. Having a mobile app enhances the user experience of our Partner Campus communities.

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The 6 most in-demand topics for district leaders last year

EAB

AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: The most frequent queries we received centered around student engagement and attendance.

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