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A Student-Centric Approach to Higher Education Marketing in 2022

Blackboard Higher Education

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

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Are private colleges losing potential students due to a bad marketing tactic?

University Business

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

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Macro Marketing Themes for Micro Education Programs

HEMJ (Higher Ed Marketing Journal)

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022. National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. Williams, in July 2022.

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4 Digital Marketing Channels to Harness for Student Recruitment in 2023

EAB

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

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Support for first-year students may be key this fall. Here are 4 ways to ensure you’re ready

University Business

Average assessment scores between 2020 and 2022 have dropped by 5%. Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. The next student cohort experienced a unique set of challenges from a decade past.

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3 competencies that take a chief human resource officer from tactical to strategic

EAB

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Complete the survey for your campus. Take the survey. Storytelling.