EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

Student Affairs Assessment Leaders (SAAL)

AUGUST 23, 2023

According to Google Analytics this past month our Student Affairs Assessment Leaders (SAAL) website had 1,800 views with our blog, open-course, and our resources page being the most popular. What this data tells us is that SAAL is indeed nurturing a thriving community of individuals engaged in Student Affairs Assessment.

Marketing and Communication Services 91

Marketing and Communication Services Student Affairs Media Management 91

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? News & World Report ’ s 2023 list. I asked ChatGPT to identify the top U.S.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

DECEMBER 14, 2023

Blogs Our top five lessons on lead generation for graduate and adult programs in 2024 Insights and resources from a year of lead generation innovation As I look back on 2023, I’m struck by just how much we learned about the challenges that graduate and adult enrollment leaders face when it comes to lead generation.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

EAB

DECEMBER 7, 2023

Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

EAB

MARCH 20, 2023

Universities primarily targeted offices and classrooms originally, but 2023 has seen priorities evolve: 43% of survey participants indicated their greatest construction and renewal focus in 2023 will be research labs, while another 23% said they will prioritize student-centric spaces such as dining facilities and residential halls.

Facilities Management 52

Facilities Management Marketing and Communication Services Management Utilities 52

EAB

NOVEMBER 10, 2023

Blogs Building awareness of your law program is more important than ever Here’s how 3 schools did it effectively *Institution names in this post are pseudonyms. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment. Gen Z spends 4.1

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. The blog posts below are written by the participants to showcase their project and early outcomes. All cohorts ended with presentations of the fellows’ capstone projects.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It creates awareness and generates interest.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

AUGUST 9, 2023

Blogs How the University of the Ozarks engaged local alumni August 9, 2023 Brian Henderson Director of Annual Giving and Alumni Engagement, University of the Ozarks The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

Alumni 52

Alumni Marketing and Communication Services Fundraising Food 52

EAB

SEPTEMBER 18, 2023

Blogs Your Guide to a Successful Year-End Annual Giving Campaign 5 Tips for Advancement Leaders As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. You can personalize your communications in many ways. Tips for crafting and communicating your value 3.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52

EAB

APRIL 24, 2023

Blogs Are you losing grad and adult enrollments at the last minute? Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Intentionally and transparently communicating culture through email should be an essential goal when these offices construct their communication plans.”

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program. What memories stand out most to you?

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

EAB

JUNE 27, 2023

Blogs How to expand opportunities for Hispanic adult learners in nursing and health care 3 ways UCF is increasing enrollment (and retention) of Hispanic graduate students in nursing Based on our Office Hours with EAB podcast, Episode 131, How UCF is Expanding Opportunities for Hispanic Adult Learners.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity.

Marketing and Communication Services 75

Marketing and Communication Services Consulting Media Alumni 75

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Review our poll results to find out.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

JULY 7, 2023

Blogs Alumni giving metrics will no longer be a part of college rankings. According to LightCast, there has been 22% growth in job postings for Leadership Annual Giving Officer positions from June 2018 – May 2023. Learn more about how Advancement Marketing Services at EAB can support your team and position you for greater success.

Alumni 52

Alumni Marketing and Communication Services Retail Fundraising 52

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. Other early uses of AI: General writing support (i.e.,

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

EAB

JULY 17, 2023

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. In 2023, only 40% of students had started researching by that point. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

AUGUST 23, 2023

Blogs Are you meeting students’ basic needs? Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. So, how can you do that most effectively?

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! Now in 2023, issues with academic readiness and social isolation are having meaningful impacts on retention and student success, including an entirely new phenomenon – “move-in melt.”

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? Source: 2023 Wall Street Journal/NORC poll Perceptions of the value of higher education, even among those who advocate going to college, have evolved in troublesome ways. local demographic change versus shifts in market share. (EAB

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

Confessions of a Community College Dean

FEBRUARY 5, 2023

Blog: Learning Innovation Laurel Littrell is a faculty librarian at Kansas State University. Almost all of the materials budgets are tied up in subscriptions and access fees for online resources, often with multi-year contracts with vendors that provide these services. Among her many roles at KSU is Library Data Coordinator.

Libraries 86

Libraries Computers and Informational Technology Grants and Contracts Marketing and Communication Services 86

EAB

MAY 30, 2023

Blogs How dual enrollment can combat enrollment declines Innovative tips to build and sustain dual enrollment momentum This story was originally published in the League for Innovation’s Innovatus Magazine (March 2023). Since 2020, enrollment at community colleges has declined 5.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

AIFS Abroad

JUNE 13, 2023

Last Updated on June 13, 2023 by Cat Rogliano Getting to experience life in Europe can feel like like the ultimate dream for many young people in the U.S., As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. and it’s no wonder why.

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Industry 52

EAB

JUNE 20, 2023

Blogs Overwhelmed by complaints on campus? I sat down with EAB Research Advisory Services Director and Subject Matter Expert Melanie Overton to learn what has made this seminar so popular and what leadership takeaways partners bring back to their campus teams. We know that empathetic listening communicates that we care about people.

Marketing and Communication Services 52

Marketing and Communication Services Student Affairs Professional Development Faculty 52

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy.

Marketing and Communication Services 59

Marketing and Communication Services Engineering Management Community College 59

EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

EAB

NOVEMBER 13, 2023

Blogs The 6 most in-demand topics for district leaders last year AskEAB's 6 most popular research requests in 2022-2023 Each year, EAB’s Dedicated Advisors pass hundreds of questions from district leaders and school administrators to our AskEAB team. Technology: 3% of requests Tools: 62% Other (e.g.,

DEI 52

DEI Libraries Management Marketing and Communication Services 52

Creatrix Campus

APRIL 4, 2023

Understanding the ACBSP Accreditation Process editor Tue, 04/04/2023 - 06:46 Accreditation Management Header Menu White 1NoneFooter base 1Blog Style 1Right Mary Clotilda SuvinOff Introduction to ACBSP Accreditation is an important process for educational institutions, particularly business schools. What is ACBSP? What is ACBSP?

Marketing and Communication Services 52

Marketing and Communication Services Support Services Faculty Management 52

Creatrix Campus

JUNE 25, 2023

How the Choice Based Credit System can Improve the Quality of Higher Education in India editor Mon, 06/26/2023 - 01:39 A robust and high-quality higher education system plays a vital role in the advancement and prosperity of any nation in today's rapidly changing world. What is a Choice-Based Credit System (CBCS)?

Higher Education 52

Higher Education Marketing and Communication Services Education Computers and Informational Technology 52

EAB

DECEMBER 18, 2023

Blogs 4 AI priorities for enrollment leaders ChatGPT and the other “new AIs” caught even the most expert of industry watchers by surprise, and fully understanding their potential impact will take some time. July 20, 2023 The Case for ChatGPT: Leveraging AI for Admissions Tasks July 18, 2023 Are you prepared to recruit ‘Gen P’?

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Research 52

EAB

FEBRUARY 7, 2023

February 7, 2023. Caylie and Matthew explore the challenges and opportunities for institutions that are eager to tap into a new market of at least 700,000 potential students. So when I wrote my blog post for EAB, I really wanted to be in that realm. CP: Oh, July 1st, 2023. CP: Oh, July 1st, 2023. Episode 137.

Recruitment 92

Recruitment Marketing and Communication Services Higher Education Research 92