2023 Marketing and Communication Services Research Support Services 
Diverse: Issues in Higher Education
OCTOBER 9, 2023
ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.
EAB
DECEMBER 27, 2023
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.
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EAB
SEPTEMBER 20, 2023
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.
Higher Education Inquirer
SEPTEMBER 26, 2024
Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.
Diverse: Issues in Higher Education
AUGUST 17, 2023
From 2021 to 2023, the number increased 120%. “We National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. We added virtual tours, so people could see the campus without having to travel. “We
HEMJ (Higher Ed Marketing Journal)
JULY 2, 2024
As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?
Teaching Matters Academic Support
OCTOBER 31, 2024
However, there is limited evidence of effective peer support approaches for PGT students, and PGT students have been described as the ‘overlooked cohort’ (Coneyworth, et al., For events that benefitted students from both Schools, we ensured they were held jointly to strengthen community connections.
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