Remove Admissions Remove Enrollment Management Remove Graduate Education Remove Recruitment
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Increase Graduate School Enrollment through Strategic Enrollment Management: Changing Higher Ed Podcast 191 with Host Dr. Drumm McNaughton and Guest Dr. Justin Grimes

The Change Leader, Inc.

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

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What can big consumer brands teach graduate and adult enrollment leaders?

EAB

The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->.

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I’m your future Gen Z adult learner. Here are three ways to hook me with your program webpage.

EAB

Guest post by Jordyn Morris, who is interning in EAB’s Research division As a college junior, graduate education is regularly on my mind, as it is for many of my peers. Gen Z undergrads are searching for graduate programs that fit our needs, and this search often begins with your webpages. Here’s what to do next.

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How MBA programs can set a winning messaging strategy

EAB

With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Plus, it allows you to stay on top of your institution’s ever-changing recruitment goals and adjust ads accordingly. Tips to lower your cost per lead. Learn more.

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ELEVATE program: Achievement Strategies from Illinois Tech: Changing Higher Education Podcast 166 with Host Dr. Drumm McNaughton and Guest Dr. Raj Echambadi

The Change Leader, Inc.

The bottom line is that there are multiple paths to enrollment and a college degree. As higher educational institutions, especially four-year colleges, we are trained to recruit 17- and 18-year-old students. Now there are various forces that are affecting higher education. We want to control the recruiting pipeline.