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Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

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Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. We also increased our social media efforts to promote the university.” and Northern Virginia.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Here are a few tactics to convert as many admits to enrollments as possible. Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs.

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Survey Highlights What Matters Most to Adult Learners

EAB

You can join the conversation on social media using #EABOfficeHours. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. October 24, 2023.

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Are you prepared to recruit ‘Gen P’?

EAB

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services. But are these anecdotal observations or a real trend?

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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.