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The 4 E’s of Enrollment Management

HEMJ (Higher Ed Marketing Journal)

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. Taken together, these factors have stoked fears among higher ed institutions and enrollment managers of a looming enrollment cliff.

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Report: Students Interested in HBCUs Have Unique Wants and Concerns

Diverse: Issues in Higher Education

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

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Report: Students Interested in HBCUs Have Unique Wants

Diverse: Issues in Higher Education

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. Morgan State has an enrollment goal of at least 10,000 students by the year 2030. and Northern Virginia.

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How to engage more community college prospects amid the “great opt-out”

EAB

Source: EAB analysis of American Community Survey data. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. The case for better prospect management. So, what can you do to manage your follow-up with prospects more effectively?

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Here are a few tactics to convert as many admits to enrollments as possible. Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs.

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Accelerators Strategic Enrollment Management Student enrollment is practically everyone’s job at an institution.