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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

JANUARY 25, 2022

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

Recruitment 40
Recruitment Financial Aid Enrollment Management Admissions 40
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Attracting International Graduate Students

Edu Alliance Journal

MAY 31, 2022

But if the student is looking at studying in Western Europe, Canada, the United States the instructional style will be more dialectic, with give and take between students and faculty. The reputation of individual faculty members also matters.

Recruitment 40
Recruitment Consulting Financial Aid Enrollment Management 40
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