EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

Creatrix Campus

JULY 18, 2022

What qualities to look for when purchasing Higher Education CRM? Higher education CRMs can increase your enrollment, and boost conversion, graduation rates, and revenue. They are powerful tools that can streamline customer support, communication, and management. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Marketing and Communication Services Recruitment Higher Education 52

Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

Marketing and Communication Services 245

Marketing and Communication Services Media Recruitment Alumni 245

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 90

Marketing and Communication Services Support Services Admissions Financial Aid 90

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas. and Northern Virginia.

Marketing and Communication Services 245

Marketing and Communication Services Recruitment Dining Services Alumni 245

Creatrix Campus

OCTOBER 3, 2023

Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Q1: What role does online education play in Syracuse University’s institutional strategy?

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

For college admission recruiters in the U.S. In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester.

Recruitment 93

Recruitment Marketing and Communication Services Admissions Federal Government 93

Confessions of a Community College Dean

APRIL 2, 2023

Blog: Learning Innovation The biggest higher education story of 2023 might just be the Education Department’s review of the rules that allow schools and companies to enter into tuition revenue–sharing agreements. We also assist with marketing, enrollment support, instructional design and student support.

Marketing and Communication Services 56

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 56

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. Based on data gathered, we increased support services such as Ram Pantry, counseling, technology availability, and academic advising,” he continues.

Marketing and Communication Services 335

Marketing and Communication Services Financial Aid Faculty Recruitment 335

EAB

AUGUST 9, 2023

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

NOVEMBER 3, 2022

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Trends in from-home sources. %

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

MAY 23, 2023

Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.

Admissions 52

Admissions Higher Education Study Abroad Recruitment 52

University Business

JANUARY 17, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. When higher education is increasingly questioned and at risk of commodification , focusing on student success and experience can be the connection that drives enrollment and retention.

Marketing and Communication Services 76

Marketing and Communication Services Higher Education Libraries Administration 76

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? BD: Great.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

Strategies for Engaging, Empowering, Educating, and Enrolling Prospective Students Changing demographics, technology advancements, and perceptions about the value of a college degree have dramatically altered the higher education landscape. Bureau of Labor Statistics.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

EAB

JANUARY 26, 2023

As students cast a wider net when considering their options, it’s critical that community colleges make early, meaningful interactions with students, follow up with inquiries, and create a recruitment communications strategy that will allow them to stand out against the other options the student might be considering. get your copy 2.

Community College 105

Community College Marketing and Communication Services Recruitment Financial Aid 105

The Change Leader, Inc.

AUGUST 8, 2023

As higher ed nears the looming enrollment cliff , colleges and universities looking to drive enrollment growth must identify more pathways for students to obtain a college degree, especially in the case of first-generation students. Colleges must also help communicate the ROI for getting a post-secondary degree.

Higher Education 98

Higher Education Education Development and Fund Raising Community College 98

EAB

MAY 17, 2023

My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited. We also provide more hands-on support through our newly launched Financial Performance Collaborative.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

MAY 22, 2023

Edify is EAB’s education data and analytics solution built for higher education. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Two higher education administrators and an academic consulting firm shared their visions on tailoring their programs to meet student and operational needs: Massachusetts Institute of Technology , Cambridge, Massachusetts. Broaden advising, career services & professional development. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

AUGUST 21, 2023

over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of higher education. Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

Collegis Education Data Management

DECEMBER 14, 2022

Our data enablement practice provides an accessible set of services that connect an institution’s data and surface integrated insights and signals. The ability to show how marketing and outreach efforts ultimately lead to enrollment outcomes has allowed us to work with our partners to design better processes and plan for the future.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Management Admissions 52

EAB

OCTOBER 24, 2022

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. This doesn't just mean hiring multilingual advisors or admissions recruiters. Tip #4: Be intentional in your recruitment marketing.

Community College 95

Community College Recruitment Marketing and Communication Services Admissions 95

EAB

MAY 30, 2023

Since 2020, enrollment at community colleges has declined 5.4 percent, 1 which has prompted institutions to reflect on practices that impact student success and on barriers students face in their pursuit of higher education. As of fall 2022, enrollment declines at community colleges had slowed to 0.4

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. I've been in admissions for 30 years. 2022 is my 30th anniversary in admissions. Transcript.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Community College Recruitment 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. The same principle applies to higher education.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Harness Your Unique Story to Increase Enrollment It’s never been harder to stand out in higher education. How is [insert university focus area, such as hands-on learning, research, or community service] reflected in the curriculum? In short, try to talk to someone from every part of your campus community.

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. So, how can you do that most effectively?

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

SRHE

OCTOBER 20, 2022

SRHE News is now 50 issues old, covering a momentous 12 years for higher education worldwide, but especially in the UK, and even more especially in England – an opportunity to reflect on what we thought and how we felt as it happened, and whether things seem different now. by Rob Cuthbert. No 4 The English experiment ).

Marketing and Communication Services 52

Marketing and Communication Services Higher Education Government Research 52

Higher Education Inquirer

AUGUST 10, 2022

The landscape of military-connected students in higher education has been filled with turmoil for the last two decades. Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook.

Veteran and Military Services 40

Veteran and Military Services Marketing and Communication Services Recruitment Utilities 40