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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

Many of today’s students have grown up with technology literally at their fingertips. As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. They’re essentially created to collect and use data to inform their decisions.

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Eight ways to boost student engagement with advisers

Confessions of a Community College Dean

We build relationships primarily with our students, but also it’s a framework that we use to build relationships with one another.” ” Cuevas sees both student engagement and advising-team morale as relatively low post-pandemic. The effects were biggest for underrepresented student groups.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education.

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What qualities to look for when purchasing Higher Education CRM?

Creatrix Campus

They are powerful tools that can streamline customer support, communication, and management. Using the best CRM for higher education can help institutions overcome issues like disparate, outdated, or inaccurate data, lengthy tiresome processes, labor-intensive tasks, duplicate efforts, delayed information, and disconnected team members.

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How to engage more community college prospects amid the “great opt-out”

EAB

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Trends in from-home sources. %