Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

Marketing and Communication Services 245

Marketing and Communication Services Media Recruitment Alumni 245

Diverse: Issues in Higher Education

AUGUST 28, 2023

And some expect application numbers to improve even further this year as a result of the Supreme Court’s ruling against race-conscious admissions practices. The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU.

Marketing and Communication Services 228

Marketing and Communication Services Media Recruitment Alumni 228

Parchment

APRIL 20, 2023

Recent admission seasons have been lackluster for many higher education institutions. It’s no wonder that Admissions teams seek proven yet adaptable strategies to boost student enrollment, especially as the downward trend has impacted schools. Moreover, the nature of admissions work is time-consuming.

Admissions 52

Admissions Marketing and Communication Services Recruitment Higher Education 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.

Marketing and Communication Services 90

Marketing and Communication Services Support Services Admissions Financial Aid 90

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Allocate resources to create compelling marketing campaigns that showcase your institution's strengths, values, and opportunities.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. If you subscribe to popular services like Amazon, Google Maps, and Siri , you’ve already been introduced to the magic of artificial intelligence.

Admissions 52

Admissions Marketing and Communication Services Recruitment Professional Development 52

EAB

DECEMBER 7, 2023

Students and families who fill out the FAFSA presume that colleges will get their information immediately and be able to make financial aid determinations. Once FAFSA data is released to us, we are committed to sharing financial aid information as soon as possible. We can all imagine the confusion that will ensue.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

For college admission recruiters in the U.S. In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester.

Recruitment 97

Recruitment Marketing and Communication Services Admissions Federal Government 97

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

EAB

OCTOBER 24, 2023

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Todd and Beth urge university leaders to make their school website more helpful to adult learners.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Excelencia in Education works to advance Latino student success in higher education by promoting Latino student achievement, conducting analysis to inform educational policies and advancing institutional practices. Dr. Leroy Morishita There are ongoing bilingual outreach efforts to the local community. Hawkins Jr.

Marketing and Communication Services 322

Marketing and Communication Services Financial Aid Faculty Recruitment 322

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Can you explain your reasoning?

Marketing and Communication Services 57

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 57

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. Using the best CRM for higher education can help institutions overcome issues like disparate, outdated, or inaccurate data, lengthy tiresome processes, labor-intensive tasks, duplicate efforts, delayed information, and disconnected team members.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

JUNE 5, 2023

The high cost of a traditional four-year, on-campus college degree, rising wages, and a robust job market have led many potential degree seekers to delay or even opt out of college. That involves adapting our recruitment strategy to whatever mode of communication students are most comfortable with. Bureau of Labor Statistics.

Enrollment Management 52

Enrollment Management Management Admissions Marketing and Communication Services 52

EAB

NOVEMBER 3, 2022

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint. Inquiries to your admissions email inbox.

Community College 52

Community College Marketing and Communication Services Enrollment Management Admissions 52

EAB

AUGUST 9, 2023

Denise Brown, Associate Dean of Health Sciences, The Christ College of Nursing and Health Sciences Administration of cross-college interdisciplinary academic programs Jamie Dyer, Interim Dean of Interdisciplinary Studies, Mississippi State University Necessary infrastructure to support interdisciplinary programs Kimber McKay, Interim Vice Provost for (..)

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. And our creative team is working with UCF to develop marketing collateral with Spanish language elements that resonate with these populations and increase engagement.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

EAB

MAY 30, 2023

4 Knowing that dual enrollment students are likely casting a wider net when considering their long-term college options means that early, targeted communications with these students is vital in order to successfully stand out among their other options. How Can Community Colleges Innovate to Drive Dual Enrollment Engagement?

Marketing and Communication Services 52

Marketing and Communication Services Community College Admissions Recruitment 52

EAB

OCTOBER 24, 2022

This doesn't just mean hiring multilingual advisors or admissions recruiters. Students gain a sense of community and belonging, which is positively correlated with academic persistence. Tip #4: Be intentional in your recruitment marketing. Check your website—is the information confusing and full of jargon?

Community College 95

Community College Recruitment Marketing and Communication Services Admissions 95

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

University Business

OCTOBER 25, 2022

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities. Communication preferences.

Marketing and Communication Services 98

Marketing and Communication Services Recruitment Financial Aid Engineering 98

EAB

MAY 22, 2023

This page provides information on different accelerators. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Edify is EAB’s education data and analytics solution built for higher education.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

Collegis Education Data Management

DECEMBER 14, 2022

Collecting, connecting and activating data — which we call “ data enablement ” — can break down silos to inform decisions and drive success. Our data enablement practice provides an accessible set of services that connect an institution’s data and surface integrated insights and signals. Collegis Sr. Those are just a few examples.

Marketing and Communication Services 52

Marketing and Communication Services Faculty Management Admissions 52

EAB

DECEMBER 18, 2023

This post offers highlights from our new insight paper on AI in admissions , with a focus on steps enrollment leaders should be taking immediately and in the near term to get maximum benefit from generative AI while mitigating its risks. Consider that for a moment and you’ll get a sense of the enormous potential scope of their capabilities.

Computers and Informational Technology 52

Computers and Informational Technology Admissions Recruitment Research 52

EAB

OCTOBER 18, 2022

The three urge schools to invest in transfer advisors, website improvements, and auxiliary services designed to help transfer students build engagement with staff and other students even before they arrive on your campus. I've been in admissions for 30 years. 2022 is my 30th anniversary in admissions. Transcript.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Community College Recruitment 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. So, how can you do that most effectively?

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.

Higher Education 52

Higher Education Marketing and Communication Services Education Media 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. About the author.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. The goal is to talk to the people who know your institution inside out and can present the different perspectives of the many communities that make up your university. Where do you begin?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

APRIL 4, 2023

Beth and David also offer tips on ways to eliminate administrative obstacles and on the importance of focusing your marketing messages around the expected return your students can expect to see on their education investment. EAB · How to Recruit Adult Career Switchers Transcript [music] 0:00:12.7 That will build up across time. DK: Excellent.

Recruitment 52

Recruitment Marketing and Communication Services Industry Healthcare 52

Higher Education Inquirer

AUGUST 10, 2022

Colleges with limited budgets or those looking to enter the military market for the first time, are unable to compete on most lead gen sites and some are even outpriced on sites like Google and Facebook. The platform is free for the military and veteran community. The question is what do we do about this crippling issue?

Veteran and Military Services 40

Veteran and Military Services Marketing and Communication Services Recruitment Utilities 40