article thumbnail

Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the typical onboarding process for new students is dated — hindered by a lack of community, connection, and clear information that makes the experience feel inefficient and impersonal to students.

article thumbnail

Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Empowering Student Success: Enhancing Student Information and Academic Advising

Creatrix Campus

Empowering Student Success: Enhancing Student Information and Academic Advising editor Tue, 03/12/2024 - 03:05 Welcome to our insightful guide, 'Empowering Student Success: Enhancing Student Information and Academic Advising.' Use technology for insights into student needs and preferences.

article thumbnail

The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

article thumbnail

Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

Many of today’s students have grown up with technology literally at their fingertips. As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. They’re essentially created to collect and use data to inform their decisions.

article thumbnail

Eight ways to boost student engagement with advisers

Confessions of a Community College Dean

We build relationships primarily with our students, but also it’s a framework that we use to build relationships with one another.” ” Cuevas sees both student engagement and advising-team morale as relatively low post-pandemic. The effects were biggest for underrepresented student groups.

article thumbnail

Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.