EAB

AUGUST 9, 2023

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These data-driven decisions allow us to refine efforts to better serve our student population.”

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

The Change Leader, Inc.

APRIL 11, 2023

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52