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UC San Diego Health Receives $2.2 Million Grant to Encourage High Schoolers to Pursue Health Care Careers

Diverse: Issues in Higher Education

Program participants will be guided on matters including their health care profession of interest, relationship-based care, personal branding, simulation skills lab, health literacy and health care disparities, health care and technology, cultural competence, research and evidence-based practice, and professional communication.

Medical 264
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What Holds Executive Leaders Back from Committing to Differentiation?

Campus Sonar

Differentiation is the bottom line of brand strategy. Rob Zinkin highlighted that culture is a primary driver behind the stories that are told at every level of the organization and often leaders can't see the brand label from inside the jar (i.e., It's what makes an institution relevant and justifies its tuition and perceived quality.

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What's the Brand Value of a College Degree?

Campus Sonar

At a micro level, you invariably need to consider how that value relates to your institution’s brand. But back to your brand. Defining Brand Value At a base level, Alonda’s perspective on achieving a strong brand means having a loyal following and reaching a high level of trust among your traditional stakeholders.

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Creating Pathways for Students in Cybersecurity: The Inspiring Journey of Josiah Alexander

Diverse: Issues in Higher Education

The primary elements of the program include: (1) paid internships at IAC’s brands, (2) $5,000 academic stipends at the end of the program, (3) educational and cultural field trips and speaking engagements, and (4) opportunities to build lasting relationships with senior leaders across the organization.

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Small and Private Institutions: Why Engagement Matters

Campus Sonar

While campus pros can control some facets of the narrative surrounding their institution’s brand, far more conversation is constructed outside your sphere of influence. Still, they can promote an engaged brand where their audiences come to value the level of individual attention given to them online by a campus.

Industry 104
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Leveraging Faculty as a Brand Differentiator

HEMJ (Higher Ed Marketing Journal)

Leveraging Faculty as a Brand Differentiator How Faculty Engagement Can Enhance Public Relations Competition is fierce in the ever-changing higher education landscape, and degree programs need to work hard to stand out, requiring enrollment teams to build unique marketing strategies. This is where faculty support can be a valuable asset.

Faculty 96
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Beyond the trend: 3 ways to build your social media strategy amid emerging platforms

University Business

Uncovered in conversations with top institutions, these three strategic considerations can be used as a guide to navigate trends and determine if your institution is ready to explore a new way to engage. More from UB: Treating an infection: How your institution must address sexual violence 1.

Media 114