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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

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Report: English Majors Employed at Comparable Rates, Educators Can Do More to Prepare Students for Careers

Diverse: Issues in Higher Education

In fact, this rate for English majors puts it below the unemployment rate for computer and information services majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.

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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations. But not all online programs are created equal.

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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,

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Building awareness of your law program is more important than ever

EAB

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

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Survey Highlights What Matters Most to Adult Learners

EAB

The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Todd and Beth urge university leaders to make their school website more helpful to adult learners.