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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

Rep, one alumna make for big-time hires Student recruitment Alumni can be utilized to help enlighten potential college applicants who aren’t well-versed in a specific institution’s offerings. Harvard Business School provides alumni tips and tricks to maximize their utility as unofficial college recruiters.

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Here are 3 ways the international student landscape is changing

University Business

higher education fights to keep its revenue afloat, recruitment strategies used by other countries to attract their own robust cohorts of international students pose a challenge. “Degree-based education is expensive. As an educator, I question the shelf life of many degrees. As the U.S.

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Collaboration in Higher Education: How Can Universities Partner With Employers?       

HEMJ (Higher Ed Marketing Journal)

The need for collaboration in higher education — particularly between universities and employers — continues to grow. Carefully managed partnerships benefit everyone involved, and they can help shape the future of countless industries in a rapidly changing world. Why Should Universities and Employers Form Partnerships?

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Embracing skills-based learning is the key to restoring public trust in higher education

University Business

By demonstrating the continued value of a degree—and offering diverse, innovative learning options for students—schools can help restore public trust in higher education. Recalibrating learning to meet shifting student and industry demands Simply possessing a degree doesn’t cut it anymore.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Predictions for 2024, Based on Changes in 2023 2023 Change 2024 Implication Newly centralized graduate, adult, and continuing education divisions became more commonplace—and sometimes include undergraduate enrollment consolidated within this structure. New growth and centralization of services mandates were imposed on PCO leaders.

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These 3 friction points are killing connections between higher ed and employers

University Business

The writing is on the wall for higher education to revamp its curriculum to win the next cohort of students. Many colleges and universities are seeking to do so by inviting collaboration with industry professionals and employers to create programs that deeply reflect the needs of the workforce.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023.