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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Study Business in the Ivy League – Expert Advice

Great College Advice

So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).

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Promises and Pitfalls of ChatGPT

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? engineering schools, and it provided 18 examples that closely match U.S. I asked ChatGPT to identify the top U.S.

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Top Places to Intern Abroad in Europe this Spring

AIFS Abroad

As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.

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CAPD Info session at MIT’s CPW for Family & Supporters 2024

CAPD

Many of our students pursuing an MD/PhD get involved in undergraduate research. That said, depending on their long-term goal (research, clinical practice, etc.), Do you see many engineering undergraduates who also pursue Premed? Almost half of our premed students are engineering majors.

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

“Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the George Washington University Institute of Public Policy, said. “It’s a trust-but-verify situation.”

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Takeaways for Higher Education Public Relations Professionals

HEMJ (Higher Ed Marketing Journal)

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.