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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Study Business in the Ivy League – Expert Advice

Great College Advice

So, it wasn’t until the 19th century that Europeans and Americans began thinking of teaching university courses that were directly relevant to both agriculture (where most Americans were employed at the time) and to the advances of the Industrial Age (and the rise of engineering as a discipline).

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Promises and Pitfalls of ChatGPT

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? engineering schools, and it provided 18 examples that closely match U.S. I asked ChatGPT to identify the top U.S.

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Top Places to Intern Abroad in Europe this Spring

AIFS Abroad

As a global center of industries like finance, fashion, technology, marketing, and media, Prague has incredible internship opportunities. London With rich history, iconic architecture, one-of-a-kind markets, and so much more, London is one of the most diverse and multicultural hubs in all of Europe.

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15 Destinations to Intern Abroad this Fall 

AIFS Abroad

With a booming tourism industry and plenty to explore, Sydney is an incredible location for those wanting to intern abroad. As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Intern Abroad in the Czech Republic. Berlin, Germany.

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3 Questions for Coursera’s CEO on Revenue Share

Confessions of a Community College Dean

based institutions in job-relevant fields like computer science, business management, public health and engineering. Unlike pure-play OPMs, our service fees are among the lowest, and universities retain 60 to 75 percent of tuition in our tiered revenue-sharing model. We host over 40 degrees, including 16 from accredited U.S.-based

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Takeaways for Higher Education Public Relations Professionals

HEMJ (Higher Ed Marketing Journal)

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? Unlike traditional PR, however, it does so in four distinct ways: Brand awareness. Thought leadership.