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A Student-Centric Approach to Higher Education Marketing in 2022

Blackboard Higher Education

The last year has revealed a demand for flexibility in higher education which will endure well beyond the pandemic. This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. 1) Speak to their career aspirations.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. To get the word out about an institution's services, leaders should consider targeted marketing and communication efforts.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines. Let’s take a closer look at each step of the blueprint.

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What is Demonstrated Interest in College Admission?

Great College Advice

On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

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Report: English Majors Employed at Comparable Rates, Educators Can Do More to Prepare Students for Careers

Diverse: Issues in Higher Education

In fact, this rate for English majors puts it below the unemployment rate for computer and information services majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.

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Strategic Adaptation in Higher Education: Navigating 2024 and Beyond: Embracing Transformation and Resilience in Higher Education Business Models

The Change Leader, Inc.

A Fundamental Rethink of the Higher Education Business Model In the rapidly evolving landscape of higher education, institutions must embrace educational innovation and strategic adaptation to change. This involves recognizing new realities in the academic world to stay relevant and effective.