HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Almost 30 years later, email remains a foundational aspect of our everyday lives. Emails with dense text can be overwhelming and off-putting to students.

Marketing and Communication Services 63

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 63

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

Collegis Education Data Management

DECEMBER 27, 2022

Yet, marketing, enrollment and retention teams are expected to mitigate — or even reverse — these trends for their institution. Yet, marketing, enrollment and retention teams are expected to mitigate — or even reverse — these trends for their institution.

Media 52

Media Higher Education Industry Education 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. This lets people make productive use of them with little training. You’ve no doubt heard about generative AI and tools like ChatGPT , but what exactly are they, and how can they help your advancement strategy?

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

Creatrix Campus

JULY 18, 2022

It allows the admission committee to easily respond to inquiries in seconds and maintains contact with applicants through automated follow-ups and email campaigns, increasing your inquiry to applicant rates. What qualities to look for when purchasing Higher Education CRM? Tue, 07/19/2022 - 01:47. What is a Higher Education CRM?

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

The Change Leader, Inc.

MAY 9, 2023

Drumm McNaughton discusses how higher ed can benefit from micro-credentialing and where to start with Matt Frank, director of technology evangelism and product marketing at Salesforce apps provider Blackthorn.io. It should have been a collaborative process without one body or another having the power to veto the final product.

Industry 52

Industry Manufacturing Medical Consulting 52

Creatrix Campus

DECEMBER 7, 2022

Alumni Software improves performance and increases productivity. You can use an alumni management platform to create personalized and impactful alumni experiences at scale by leveraging data analytics, advanced segmentation, and marketing automation. 8 reasons why you need an Alumni Management Platform. Wed, 12/07/2022 - 06:43.

Alumni 52

Alumni Management Development and Fund Raising Fundraising 52