HEMJ (Higher Ed Marketing Journal)

NOVEMBER 29, 2023

Previously, he was the President and COO of Circa Interactive, a higher ed-focused digital marketing firm. Heather has been promoted to Senior Vice President of Enrollment Services. Heather’s strong track record of developing recruitment teams is rooted in her approach to people development, operational excellence, and culture.

Education 52

Education Consulting Recruitment Higher Education 52

EAB

JANUARY 1, 2024

Regularly assess portfolio health using student, competitor, and labor market data The first step to a successful portfolio assessment is making sure your team is analyzing the right data. Consider data such as program enrollment trends, pipeline data, financial performance, student interest, and employer demand.

Faculty 52

Faculty Recruitment Career Services Alumni 52

EAB

JULY 18, 2023

4 ways to revitalize your graduate and adult learner marketing strategy, from a former university CMO If your institution fell short of its graduate enrollment and net tuition revenue targets last fiscal year, you’re not alone. For example, you may be focusing only on recruiting current seniors or alumni. Here’s what to do next.

Recruitment 52

Recruitment Healthcare Digital Media Enrollment Management 52

EAB

AUGUST 28, 2023

Unrealistic Goals “We will grow total enrollment by 20% over the next five years” “We will become an AAU university” “We will improve six-year graduation rates by 20 percentage points” "Visionary” presidents tend to believe that bold proclamations will inspire people to perform better, but clearly impossible goals have the opposite effect.

IT 98

IT Faculty Professional Development DEI 98

EAB

DECEMBER 8, 2022

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. Aggregated employee performance. IT for data analytics, marketing for storytelling). Complete the survey for your campus.

Marketing and Communication Services 52

Marketing and Communication Services Budget and Finance Management Recruitment Healthcare 52

EAB

JUNE 20, 2023

And while many know generally that competition between institutions plays a role in enrollment outcomes, it’s rarer still to find a leadership team aware of how their share of all enrolled students, and the shares of other institutions, are shifting over time— market share. However, since 2016, demographics have actually grown.

Recruitment 52

Recruitment Enrollment Management Management Admissions 52

EAB

JUNE 12, 2023

In February, the Department of Education (ED) turned up the heat even further with a surprising Dear Colleague letter on third-party servicers (TPS ). In it, as expected, the ED announced that they will conduct a formal review of the policy that allows OPMs to offer marketing and recruitment bundled with other services.

Computers and Informational Technology 52

Computers and Informational Technology Recruitment Federal Government Media 52

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

Marketing and Communication Services 64

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 64

University Business

JULY 31, 2023

More from UB: Automation is top of mind as a means to combat shrinking dining service revenue Why are African students being denied so disproportionately? MPOWER Financing found several key factors hindering their performance in the visa interview process. The growth in the world’s labor market is in Africa.

Dining Services 52

Dining Services Finance Banking Higher Education 52

EAB

JANUARY 30, 2023

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions Utilities 52

EAB

APRIL 13, 2023

To meet student preferences and demands, colleges are more actively pursuing diversity and access, in addition to flexible offerings, as part of their recruitment efforts. Establishing clear enrollment goals requires a deep understanding of your institution’s internal data, market data, and resource requirements and limitations.

Recruitment 52

Recruitment Enrollment Management Management Support Services 52

EAB

APRIL 17, 2023

Over the next 10 years, employment for medical and health services managers is projected to grow 28% , far outpacing projected growth for other management occupations (7%). Here are four components of a successful health care administration program—and profiles of five institutions succeeding in this market. the average rate.

Administration 52

Administration Health Services Medical Healthcare 52

EAB

AUGUST 23, 2023

I remember working food service jobs so it would be easier to eat, needing to move constantly as rent got too high, and scrounging to afford my bus pass. Childcare Services: More than two million community college students are parents of children under 18.

Marketing and Communication Services 52

Marketing and Communication Services Transportation Food Development and Fund Raising 52

Campus Sonar

AUGUST 10, 2022

NIL deals can encompass a wide range of services. To remain competitive in the recruitment process, some states that implemented NIL prior to the NCAA’s guidelines are actually working to amend or repeal it because the national legislation is less restrictive (e.g., What is and isn't allowed through these new rules is ever evolving.

Alumni 52

Alumni Recruitment Fundraising Professional Development 52

Parchment

APRIL 20, 2023

Targeted recruitment tech helps institutions connect with students when they submit transcripts. Institutions using Parchment Recruit have a 39% yield rate. There are many questions to answer like where should we send recruitment officers this year? Has our school marketing performed as planned?

Admissions 52

Admissions Marketing and Communication Services Recruitment Higher Education 52

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. Examples: Drag-and-drop Analytics Explorer : Change data visuals, add metrics, perform actions on metrics (e.g.,

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. We’ve identified three key higher education recruitment strategies to attract and enroll nontraditional students in this transformed environment.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

EAB

APRIL 18, 2023

Consider reducing the amount you invest in under-performing channels. The most successful advancement offices use these savings to invest in support services. EAB research shows that the employees with longer tenure are typically more productive, with each year of service returning an average of $106K in dollars raised.

Fundraising 52

Fundraising Utilities Support Services Finance 52

Creatrix Campus

JULY 18, 2022

Lets institutional heads track the most effective marketing campaigns in order to double down on productive channels and improve marketing ROI. Furthermore, because admissions and marketing departments have access to the same real-time data, they can collaborate strategically throughout the recruitment cycle. Automation.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

APRIL 18, 2023

Always in the market, always trying to understand where higher education is going next, on behalf of our 2500 plus partners. So this was, we were trying to prevent predatory practice, especially when it came to student recruitment, enrollment or the disbursement of federal financial aid. I've been with the firm over 15 years now.

Management 52

Management Higher Education Recruitment IT 52

EAB

APRIL 18, 2023

Always in the market, always trying to understand where higher education is going next, on behalf of our 2500 plus partners. So this was, we were trying to prevent predatory practice, especially when it came to student recruitment, enrollment or the disbursement of federal financial aid. I've been with the firm over 15 years now.

Management 52

Management Higher Education Recruitment IT 52

EAB

NOVEMBER 13, 2023

AskEAB's six most popular research requests in 2022-2023 *”Other” includes questions on varied topics like labor market surveys, trends in homeschooling, and electric vehicle charging in school parking lots. #1: People management: 14% of requests  Professional development: 22% Teacher and staff recruitment and retention: 22% Other (e.g.,

DEI 52

DEI Libraries Management Marketing and Communication Services 52

EAB

MAY 17, 2023

3 The Impact of Inflation and Higher Cost of Living on Students, Faculty, and Staff Geopolitical tensions, higher borrowing costs, and market volatility have created a toxic environment for everyone’s personal finances – with soaring costs for staples, housing, and energy.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

MARCH 20, 2023

Participants in EAB’s State of Facilities virtual workshops agreed; improving recruitment and retention of skilled trades and enhancing engagement and culture across the organization were the top two specific talent priorities reported for the coming year.

Facilities Management 52

Facilities Management Marketing and Communication Services Management Utilities 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

EAB

NOVEMBER 2, 2022

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. I recently sat down with Michael Koppenheffer , EAB’s VP of Enroll360 Marketing and Analytics, to learn more about how admissions offices should think about lead nurturing and how to do it well. Q&A with Michael Koppenheffer.

Marketing and Communication Services 52

Marketing and Communication Services Admissions Libraries Recruitment 52

The Change Leader, Inc.

JANUARY 8, 2022

Board Recruitment In the past (and in some cases currently), board appointments were often made as a “thank you” for political support or donations. As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs.

Government 52

Government Consulting Marketing and Communication Services Higher Education 52

SRHE

JANUARY 18, 2023

Life is only tolerable for HE Cinderella thanks to all the friendly student mice, and UUK, an apparently kindly character in the service of the household, but with suspiciously shiny Buttons. Cinderella would love to go but has no well-paid staff to wear; the DfE and OfS ugly sisters prepare eagerly by appointing more recruitment consultants.

Grants and Contracts 60

Grants and Contracts Higher Education Government Consulting 60

The Change Leader, Inc.

NOVEMBER 13, 2021

With that said, boards of trustees should begin considering a pipeline of future leaders who could be prepared for future service. Additionally, boards should conduct an annual board evaluation to assess where they are against goals and performance metrics. One way to do this is through better use of board committees.

Government 52

Government Higher Education Education Marketing and Communication Services 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

FEBRUARY 13, 2024

But we have not been as good as we should be as an entire industry in changing our processes and our governance to adapt to what the market is telling us, what the employer is telling us, what the citizens are telling us, and what government is telling us (not to be confused with government interference).

Government 52

Government Higher Education Faculty Academic Administration 52

University Business

APRIL 18, 2023

. “We want to make sure that we understand what portion of our enrollment is coming from the overall uptick in HBCU enrollment and what portion of our enrollment growth is coming from our own efforts in terms of how we are managing admissions, marketing, retention efforts, and so forth.”

Recruitment 98

Recruitment Admissions Enrollment Management Management 98

The Change Leader, Inc.

OCTOBER 2, 2021

As the bar for the performance of colleges and universities goes higher, the pressure also builds on the institutional leaders—and that includes institutional boards of trustees. The Change Leader offers governance consulting services to help colleges and universities implement these new models.

Government 52

Government Higher Education Education Consulting 52

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Safety and Security Fundraising 52

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 music] 0:00:43.2 MR: Yeah, I can.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors. This includes Weber Shandwick, MRM, McCann, Jack Morton Worldwide, and Commonwealth//McCann.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

The Change Leader, Inc.

SEPTEMBER 5, 2023

However, recruiting inducements haven’t been enforced, particularly among the powerhouse programs. Briefly, recruiting inducements haven’t been enforced, particularly among the powerhouse programs, even though that’s a basic principle of the NCAA. Everyone says, “Well, it’s the market.”

Grants and Contracts 52

Grants and Contracts Government Media Development and Fund Raising 52