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Are you making the most of Snapchat?

Terminalfour

Snapchat is young, global, and a growing staple in social media—and Gen Z forms the majority of users. Here are some ways universities are using Snapchat. Universities are getting on board and using the platform to build community and grow their audience.

Media 59
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Autumn social media round-up: the latest developments to keep tabs on

Terminalfour

Snapchat sets itself apart, social media threatens search, and with new features aplenty, our team has compiled the top 10 social media developments you need to know about this autumn.

Media 59
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Beyond the trend: 3 ways to build your social media strategy amid emerging platforms

University Business

.” This was an intriguing response from one of Primacy’s higher education clients when discussing the possibility of adopting Meta’s latest social media platform, Threads. From Instagram and Snapchat to Lemon8 and what’s next, the pressure to jump on the bandwagon of social platform adoption can be intense.

Media 114
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Elevating from Social Media Monitoring to Social Listening

Campus Sonar

Social Media Monitoring Most campuses do some version of social media monitoring. Social media monitoring is often accomplished through social media management software, like Sprout Social or Hootsuite, or manually through native social media networks.

Media 98
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Mizzou Won’t Punish Student for Racist Snapchat

Confessions of a Community College Dean

Citing First Amendment rights, the University of Missouri said Monday that it will not take action against a student who shared a Snapchat that contained a racial slur and seemed to encourage violence toward Black people. The university condemned the Snapchat post when it first circulated on social media in December.

Media 77
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Why are universities banning TikTok? Campuses are limiting use on school devices and Wi-Fi

University Business

As a growing number of universities ban the wildly popular social media platform on school-owned devices and networks, Ondieki is adapting, posting on YouTube Shorts and Snapchat Spotlight. He built up his following just before he enrolled at the University of Georgia and has amassed 2.1

Media 52
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Mizzou will not punish student over racist message, citing First Amendment protections

University Business

Over the objections of students, University of Missouri officials determined they have no grounds to discipline or expel a former conservative club leader over a racist social media message, saying she was exercising her First Amendment rights.

Media 52