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Are institutions leveraging their alumni to their full potential? Here’s how they can

University Business

” Aside from attracting more applicants, alumni can help institutions diversify their marketing strategies for a broadening net of college applicants unaware of the opportunities after college and who don’t fit in the traditional “cookie-cutter” mold. ” At Wabash College, a men’s private school in Ind.,

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CCS Welcomes New Board of Trustee Members

College for Creative Study

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Recommended Resource Engage program-switchers through your marketing Read our blog that outlines more findings from our new analysis. Out-of-industry strategies like gamification can engage leads effectively. Though you face unique challenges, other industries’ successful strategies are often applicable to higher ed.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

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3 Questions for Coursera’s CEO on Revenue Share

Confessions of a Community College Dean

Jeff Maggioncalda, CEO at Coursera since 2017, graciously agreed to provide his thoughts on the value to universities and to learners of revenue share agreements. Unlike pure-play OPMs, our service fees are among the lowest, and universities retain 60 to 75 percent of tuition in our tiered revenue-sharing model.

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Microcredentials confuse employers, colleges and learners

Confessions of a Community College Dean

” Nonetheless, demand in the large, growing microcredential market is strong, but learners also struggle to make sense of offerings. Abundant nomenclature aside, all parties appear eager to work together to deliver or pursue quality, verifiable, bite-size, low-priced, nondegree online offerings targeted to specific industries.

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IPG Motor City Marketing and Communications Fellowship Program Expands

College for Creative Study

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.