article thumbnail

A Student-Centric Approach to Higher Education Marketing in 2022

Blackboard Higher Education

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

article thumbnail

4 Digital Marketing Channels to Harness for Student Recruitment in 2023

EAB

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adult learners: Who they are & what they want from college

EAB

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams.

article thumbnail

6 trends impacting community college enrollment in 2023

EAB

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. But now as we find ourselves stabilizing, it’s time to pause and take stock of the full landscape facing community colleges. for 16–24-year-olds.

article thumbnail

3 competencies that take a chief human resource officer from tactical to strategic

EAB

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. 3 competencies that take a chief human resource officer from tactical to strategic. Complete the survey for your campus. Take the survey.

article thumbnail

Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. The blog posts below are written by the participants to showcase their project and early outcomes.

article thumbnail

How to engage more community college prospects amid the “great opt-out”

EAB

How to engage more community college prospects amid the “great opt out”. As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. Source: EAB analysis of American Community Survey data. Trends in from-home sources. %