EAB

APRIL 24, 2023

Here are a few tactics to convert as many admits to enrollments as possible. Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Coming in second was admissions requirements at 47%, which also makes sense. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

EAB

JULY 17, 2023

Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Be sure to highlight features that most interest families, including information on job placement, internships, and career services. But are these anecdotal observations or a real trend?

Recruitment 52

Recruitment Marketing and Communication Services Enrollment Management Research 52

The Change Leader, Inc.

AUGUST 8, 2023

Colleges must also help communicate the ROI for getting a post-secondary degree. So you think about particularly how quickly the labor market landscape has been changing over the last 10-15 years. However, you need to have those support services at the schools as well and to be able to monitor progress.

Higher Education 98

Higher Education Education Development and Fund Raising Community College 98

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. The host and guests advocate for strategic decision-making and innovation as key to navigating these challenging times.

Higher Education 52

Higher Education Education Marketing and Communication Services Enrollment Management 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. For instance, retail workers acquire customer service and communication skills.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

EAB

AUGUST 29, 2023

The two discuss the growth of the non-consumption market, the challenges of recruiting Gen P students—those heavily impacted by the pandemic—as well as unexpected impacts from the recent Supreme Court ruling on ways that colleges engage with prospective students. Transcript [music] 0:00:10.4 Autumn Baggett-Griggs: Yeah, that sounds great.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Admissions IT 52

EAB

FEBRUARY 3, 2023

EAB’s 2022 Enrollment Events Quick Poll, which tapped 47 enrollment leaders from a variety of institution types, found significant growth in the number of in-person events that colleges hosted this past year, with a notable decline in the number of virtual events. On-campus events with 100-499 attendees 124.2%

Marketing and Communication Services 52

Marketing and Communication Services Admissions Enrollment Management Utilities 52

The Change Leader, Inc.

APRIL 25, 2023

Higher ed leaders looking to not only expand their underrepresented student population to include diverse communities but to ensure they succeed can actually replicate a comprehensive program from the University of Cambridge’s Lucy Cavendish College in the UK. In this podcast, Dr. Drumm McNaughton draws from his knowledge of U.S.

Development and Fund Raising 98

Development and Fund Raising Higher Education Manufacturing Marketing and Communication Services 98

Edu Alliance Journal

MAY 31, 2022

There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be.

Recruitment 40

Recruitment Consulting Financial Aid Enrollment Management 40