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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

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Student Lifecycle Strategies for Enrollment and Retention: Changing Higher Ed Podcast 150 with Host Dr. Drumm McNaughton and Guest Amrit Ahluwalia

The Change Leader, Inc.

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.