EAB

APRIL 24, 2023

Ideally, you can offer an incentive for students to enroll at the earlier deadline, such as, “This is the recommended deadline to ensure your first pick of classes” or “first pick of housing.” Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. One particular area of focus for me and my work has been around how institutions engage and enroll adult learners. Interestingly though, we also found that email still remains a tried and true communication channel.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships.

Student Services 52

Student Services Higher Education Professional Development Education 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. CCPD has programs where employers or alumni talk to students on campus.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

The Change Leader, Inc.

APRIL 11, 2023

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. The majority of students enroll in a post-secondary program because they have specific career outcomes in mind.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

The Change Leader, Inc.

MAY 31, 2023

The Georgetown Center for Education in the Workforce’s research focuses on three core areas: jobs, skills, and equity, with the goal of better aligning education and training with workforce and labor market demand. The report highlights three basic pathways: high school, community college, and university.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105