HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Plenty of schools offer online programs, cost-effective degrees, individualized support, and expert faculty. These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. What does the relationship between faculty and students look like?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 100

Marketing and Communication Services Management Higher Education Enrollment Management 100

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. That sends a powerful message to students and also the faculty that they’re valued, and it has led to retention and growth.” Hawkins Jr.

Marketing and Communication Services 322

Marketing and Communication Services Financial Aid Faculty Recruitment 322

EAB

AUGUST 23, 2023

These cherished experiences are the heart and soul of university life, forging lasting connections and bonds to an institution that help build a loyal and vibrant campus community. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. ” says Grubb.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? How about a blog post on a complex research breakthrough, a compelling profile of a donor or engaging stories about successful alumni?

Marketing and Communication Services 73

Marketing and Communication Services Alumni Engineering Higher Education 73

University Business

APRIL 24, 2023

and other Oneonta community leaders are reevaluating their relationship with one another. Most college or university presidents to have recently taken the helm might have had a grasp of their job expectations before the turn of the decade—or even when the pandemic went into full swing. I believe that very, very deeply.”

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

JUNE 27, 2023

LISTEN NOW “This effort will not only provide more opportunity for Hispanic nurses to achieve their educational goals and advance their careers, but it will positively impact the health of underserved and underrepresented communities as these graduates practice as providers, leaders, educators and scientists.”

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

CAPD

APRIL 29, 2024

How is the connection between current students and alumni? Do alumni easily offer internships or other opportunities to current students? There is a very strong alumni network at MIT, and there are a number of events and opportunities happening on campus throughout the year for students to connect with alumni. It depends.

Alumni 52

Alumni Engineering Recruitment Marketing and Communication Services 52

EAB

AUGUST 9, 2023

Below are a few of the key themes that appeared in multiple capstone projects from past participants. Scroll down to read about each of the capstone projects in the fellows’ own words.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations.

Marketing and Communication Services 73

Marketing and Communication Services Consulting Media Alumni 73

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

MAY 17, 2023

While this new type of melt may not be widespread enough to cause concern, it does speak to the severity of some of the social & emotional challenges faculty, student affairs staff, and behavioral intervention teams have found themselves dealing with over the past academic year.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

Confessions of a Community College Dean

MARCH 20, 2023

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam. ” But enrollment has since declined.

Marketing and Communication Services 98

Marketing and Communication Services Administration Career Services Finance 98

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. This culture is also instilled at the faculty level.

Student Services 52

Student Services Higher Education Professional Development Education 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. Hampshire College has announced a major effort to reinvent its pioneering academic program, engaging its campus community and 12,000 alumni in ongoing meetings this fall and promising to publish a plan by November. Enhance the undergraduate experience.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

Campus Groups

JULY 26, 2022

They help establish better communication and engage students. They are used by Student Life administrators and students for planning, communicating, tracking, and reporting. In addition to being the one-stop-shop for academic, co-curricular and student service information, the app helps connect and engage students. Interactive.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Administration Student Engagement 52

The Change Leader, Inc.

FEBRUARY 6, 2024

As the first public university in the West, SJSU is the original startup of Silicon Valley and a nationally recognized urban-centered, community-based anchor institution leveraging its strategic location to foster an environment ripe for revolutionary and evolutionary change and growth. Three Takeaways for University Presidents and Boards 1.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Higher Education 52

The Change Leader, Inc.

JANUARY 8, 2022

As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs. This is occurring for multiple reasons, but most of all because higher education governance is failing because it is not fulfilling institutions’ needs.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

The Change Leader, Inc.

JANUARY 23, 2024

Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., This holistic approach encompasses marketing, recruitment, admissions, and retention strategies, all aimed at achieving optimal enrollment and graduation rates. minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Campus Groups

OCTOBER 4, 2022

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

In this podcast episode, Dr. Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. CCPD has programs where employers or alumni talk to students on campus.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.

Marketing and Communication Services 94

Marketing and Communication Services Career Services Higher Education Faculty 94

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. ” The colleges involved are exploring different pathways to the idea.

Development and Fund Raising 113

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 113

The Change Leader, Inc.

APRIL 11, 2023

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. How are you communicating those career outcomes from a program page perspective? How simple can or should you make it?

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. We know how critical the fall is for student engagement.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. The interests of administrators, faculty, staff, and students frequently collide. We can also identify patterns and trends that might otherwise go unseen.

Marketing and Communication Services 114

Marketing and Communication Services Architecture Engineering Faculty 114

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. A recent book by Daniel H. All relevant stakeholders must feel enfranchised and have a voice in a transparent process.

Marketing and Communication Services 54

Marketing and Communication Services Community Outreach Government Finance 54