Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?

Admissions 290

Admissions Marketing and Communication Services Financial Aid Consulting 290

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 97

Marketing and Communication Services Management Higher Education Enrollment Management 97

Diverse: Issues in Higher Education

OCTOBER 9, 2023

“Financial aid, retention, and faculty/staff representation are part of the Seal,” says Dr. Deborah Santiago, co-founder and CEO of Excelencia in Education, who says she is delighted to see institutions with intentional practices actively working toward increasing Latino representation in key positions. Hawkins Jr.

Marketing and Communication Services 334

Marketing and Communication Services Financial Aid Faculty Recruitment 334

EAB

AUGUST 23, 2023

Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater. The emotional connection your alumni audience already has to your institution is what sets them apart from other donor audiences. LEARN MORE DON’T: Rely solely on traditions.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market. ” says Grubb.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Industry Recruitment 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? How about a blog post on a complex research breakthrough, a compelling profile of a donor or engaging stories about successful alumni?

Marketing and Communication Services 59

Marketing and Communication Services Alumni Engineering Higher Education 59

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

Plenty of schools offer online programs, cost-effective degrees, individualized support, and expert faculty. These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. What does the relationship between faculty and students look like?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

CAPD

APRIL 29, 2024

How is the connection between current students and alumni? Do alumni easily offer internships or other opportunities to current students? There is a very strong alumni network at MIT, and there are a number of events and opportunities happening on campus throughout the year for students to connect with alumni.

Alumni 52

Alumni Engineering Recruitment Marketing and Communication Services 52

EAB

AUGUST 9, 2023

Below are a few of the key themes that appeared in multiple capstone projects from past participants. Scroll down to read about each of the capstone projects in the fellows’ own words.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

JUNE 27, 2023

Marketing and Recruitment Expanding enrollment in UCF’s nursing programs involves a robust marketing and recruitment strategy that starts with a deep understanding of UCF’s nursing student body. We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

University Business

APRIL 24, 2023

SUNY Oneonta President Alberto Cardelle invited Hartwick College to join the Regional Innovation Council to collaborate on regional issues and opportunities in healthcare and human services, business development, and employee recruitment and retention to name a few. The day of mass marketing is a thing of the past.”

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations.

Marketing and Communication Services 59

Marketing and Communication Services Consulting Media Alumni 59

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Services like PayPal, Zelle, Venmo, Apple Pay, and Cash App simplify the payment process for consumers.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

MAY 17, 2023

While this new type of melt may not be widespread enough to cause concern, it does speak to the severity of some of the social & emotional challenges faculty, student affairs staff, and behavioral intervention teams have found themselves dealing with over the past academic year.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Some Villanova schools and colleges offer a required class on career and PD.

Student Services 52

Student Services Higher Education Professional Development Education 52

Confessions of a Community College Dean

MARCH 20, 2023

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam. ” But enrollment has since declined.

Marketing and Communication Services 96

Marketing and Communication Services Administration Career Services Finance 96

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 72

Marketing and Communication Services Higher Education Alumni Industry 72

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

Campus Groups

JULY 26, 2022

They help establish better communication and engage students. They are used by Student Life administrators and students for planning, communicating, tracking, and reporting. In addition to being the one-stop-shop for academic, co-curricular and student service information, the app helps connect and engage students.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Administration Student Engagement 52

College Forward

SEPTEMBER 22, 2023

Catalyze coaches with College Possible are gaining many invaluable leadership skills during their AmeriCorps service term. Coaches contribute to organizational goals at their university site College Possible Catalyze coaches fulfill their term of service on one campus, serving eligible college students enrolled at that university.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Management Alumni 52

The Change Leader, Inc.

FEBRUARY 6, 2024

These partnerships also facilitate research opportunities, enabling students and faculty to contribute to technological advancements. 00:36:32] Cynthia Teniente-Matson: So let me say a couple of things, you know, as the oldest university in the West, which is San Jose State, our alumni have always been part of a startup ecosystem.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Higher Education 52

The Change Leader, Inc.

JANUARY 8, 2022

As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs. In the past, board communications were very limited – far fewer communications with stakeholders than the military had with top-secret information!

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Campus Groups

OCTOBER 4, 2022

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

The Change Leader, Inc.

SEPTEMBER 12, 2023

Drumm McNaughton speaks with Director Camille Dumont of the Center for Career and Professional Development (CCPD) about how she aligned career services with academia at Post University to better prepare students for the workforce. CCPD has programs where employers or alumni talk to students on campus.

For-Profit Universities 59

For-Profit Universities Marketing and Communication Services Professional Development Industry 59

Confessions of a Community College Dean

JANUARY 11, 2023

Ultimately, my greatest fear is that this newly resurgent focus on career readiness will not only fail to prepare students for the workplace, but, worse, will harm the prospects of students who already face an uphill battle in the labor market—women, students of color and first-generation college students. Darling and Deanna P.

Marketing and Communication Services 78

Marketing and Communication Services Career Services Higher Education Faculty 78

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. Those losses led her to rethink the program’s curriculum.

Development and Fund Raising 120

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 120

The Change Leader, Inc.

APRIL 11, 2023

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. How are you communicating those career outcomes from a program page perspective? Loyalty” is executed on the back of retention.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52

Campus Groups

AUGUST 2, 2022

In addition to serving as a one-stop-shop for academic, co-curricular and student service information, the platform helps connect and engage students. However, your campus community platform is only effective if it is being used successfully. It can also increase a student’s marketability to graduate programs or potential employers.

Student Engagement 52

Student Engagement Marketing and Communication Services Student Affairs Student Organizations 52

Confessions of a Community College Dean

JANUARY 9, 2023

Today, of course, those professions include communication, journalism, hotel and restaurant management, library science, nursing, psychology, social work, and much more. The interests of administrators, faculty, staff, and students frequently collide. Priorities conflict. I don’t think so. Apparently not.

Marketing and Communication Services 108

Marketing and Communication Services Architecture Engineering Faculty 108

Confessions of a Community College Dean

FEBRUARY 28, 2023

” Whatever you think of MacDonald’s politics, her commentaries do provide a few disturbing examples of museum agitprop – with text and labels deployed in the service of a predictable ideological narrative. Invite the local community to campus. Offer more community-serving events. A recent book by Daniel H.

Marketing and Communication Services 55

Marketing and Communication Services Community Outreach Government Finance 55