HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 103

Marketing and Communication Services Management Higher Education Enrollment Management 103

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. Here are some things to think about and research before you write. They demonstrate both the tone and the brevity of these communications.

Admissions 290

Admissions Marketing and Communication Services Financial Aid Consulting 290

Diverse: Issues in Higher Education

APRIL 16, 2024

He says he also looks forward to collaborating with faculty on campus to pursue and publish research on issues related to student-athletes of color. The McLendon Foundation’s leadership initiative has counted 171 minorities hired in collegiate or professional sports in careers including creative content, marketing, and facilities.

Title IX 287

Title IX Marketing and Communication Services Social Justice DEI 287

Diverse: Issues in Higher Education

AUGUST 17, 2023

National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas. and Northern Virginia.

Marketing and Communication Services 228

Marketing and Communication Services Recruitment Dining Services Alumni 228

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 72

Marketing and Communication Services Alumni Engineering Higher Education 72

EAB

AUGUST 23, 2023

Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater. The emotional connection your alumni audience already has to your institution is what sets them apart from other donor audiences. LEARN MORE DON’T: Rely solely on traditions.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Utilities Fundraising 52

Great College Advice

JULY 26, 2023

The degree requires a focus in one of three areas: Finance, Accounting and Real Estate (FARE), Hospitality Leadership (HOLD), or Services Marketing and Operations Management (SMOM). Cornell’s School of Hotel Administration offers a BS in Hotel Administration. But leadership is something one can learn in a variety of contexts.

Marketing and Communication Services 130

Marketing and Communication Services Finance Engineering Management 130

EAB

AUGUST 9, 2023

In addition to the content from the subject-matter expertise and professional skills development sessions, the fellows also had access to EAB’s research library and experts, and they were paired with a partner to help develop ideas and get feedback along the way.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

EAB

DECEMBER 14, 2023

In our recent research of more than 4,400 students across 18 Adult Learner Recruitment partners, we found that adult and graduate students are more likely to apply to programs outside of their previously selected program of interest than we expected. Gen Z has research habits distinct from millennials.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Industry Alumni 52

EAB

NOVEMBER 10, 2023

To meet enrollment goals in this new market, law schools must focus more than ever on building awareness of the unique benefits they offer to students—on an individualized basis as much as possible. Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Private Universities Alumni 52

HEMJ (Higher Ed Marketing Journal)

JULY 11, 2023

These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. The goal is to talk to the people who know your institution inside out and can present the different perspectives of the many communities that make up your university. Wait, Who Should I Talk to Again?

Marketing and Communication Services 40

Marketing and Communication Services IT Alumni Faculty 40

EAB

SEPTEMBER 14, 2023

Blogs How 1,000+ prospective HBCU students conducted their college search Key insights from our 2023 Student Communication Preferences Survey The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. By the end of sophomore year, 50.7%

Student Conduct 59

Student Conduct Recruitment Media Alumni 59

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 324

Marketing and Communication Services Financial Aid Faculty Recruitment 324

Creatrix Campus

JULY 18, 2022

They are powerful tools that can streamline customer support, communication, and management. The higher education CRM software enables colleges and universities to unify and manage all contacts, from prospective students to enrolled students to alumni and donors, thereby comprehensively understanding their constituents.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

CAPD

APRIL 29, 2024

How is the connection between current students and alumni? Do alumni easily offer internships or other opportunities to current students? There is a very strong alumni network at MIT, and there are a number of events and opportunities happening on campus throughout the year for students to connect with alumni. It depends.

Alumni 52

Alumni Engineering Recruitment Marketing and Communication Services 52

Confessions of a Community College Dean

FEBRUARY 15, 2023

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. Your instincts tell you a clarifying statement and potentially an apology are in order, as do members of your faculty, board, cabinet and student and alumni organizations. Launched by Richard W.

Marketing and Communication Services 71

Marketing and Communication Services Consulting Media Alumni 71

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. Users and researchers (including ChatGPT’s creators) are only just beginning to understand its full range of capabilities. Student Affairs, Finance, Institutional Research, Schools and Colleges, etc.)

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

EAB

OCTOBER 24, 2023

The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. So give these folks a listen and enjoy. music] 0:00:48.5

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64

EAB

JUNE 27, 2023

We then use this information to design marketing messages that will resonate with prospective students at every stage of the funnel. We’re also working with UCF to market to current seniors in their undergraduate nursing programs as well as nursing program alumni to communicate the value of continuing into graduate nursing programs at UCF.

Healthcare 52

Healthcare Marketing and Communication Services Recruitment Student Services 52

Confessions of a Community College Dean

FEBRUARY 6, 2023

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

Recruitment 98

Recruitment Marketing and Communication Services Admissions Federal Government 98

EAB

MAY 22, 2023

In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering. With Edify, institutions can bring their disparate data together and empower individuals across campus with data insights.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Finance Utilities 52

EAB

MAY 17, 2023

While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises. EAB research identified strategic thinking and differentiation as key challenges many presidents and leadership teams struggle with, and surprisingly, at the heart of the issue was a general misunderstanding of what “strategy” even is.

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Some Villanova schools and colleges offer a required class on career and PD.

Student Services 52

Student Services Higher Education Professional Development Education 52

Higher Ed Connects: Student Success Blogs

JANUARY 15, 2020

Broaden advising, career services & professional development. is providing its students. “ Scholarships allow us to attract the best students from around the world, regardless of their financial or geographic background,” said Stuart Schmill ’86, dean of admissions and student financial services. Serve our graduate students.

Marketing and Communication Services 52

Marketing and Communication Services Professional Development Social Justice Consulting 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 77

Marketing and Communication Services Higher Education Alumni Industry 77

EAB

AUGUST 21, 2023

Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. Reddit Thread: Articulation agreements and transfer credits Students increasingly expect 24/7 service and self service options. I’m so confused.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Community College Admissions 52

The Change Leader, Inc.

FEBRUARY 6, 2024

These partnerships also facilitate research opportunities, enabling students and faculty to contribute to technological advancements. 00:36:32] Cynthia Teniente-Matson: So let me say a couple of things, you know, as the oldest university in the West, which is San Jose State, our alumni have always been part of a startup ecosystem.

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Higher Education 52

The Change Leader, Inc.

JANUARY 8, 2022

For example, if the college or university plans to focus its strategic efforts on a particular area – such as researching and developing emerging technologies such as robotics and artificial intelligence – the board should have a member who has expertise in some area of technology, which could include implementation or technology law.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM).

Enrollment Management 52

Enrollment Management Management Marketing and Communication Services Recruitment 52

Campus Groups

OCTOBER 4, 2022

The best way to engage alumni is to drive engagement throughout the student experience and steward engagement opportunities post-graduation. The most effective engagement strategies meet alumni expectations in terms of programming and in the technology delivering the experience. Keeping up with technology. Collaborate ??

Alumni 52

Alumni Marketing and Communication Services Management Higher Education 52

EAB

JUNE 12, 2023

LOOK BACK Listen to this Office Hours with EAB podcast as EAB Advancement experts and Longwood University alumni engagement professional, Ryan Catherwood, discuss how Advancement teams pivoted during the pandemic. Examine Your Strategy EAB research shows that new donors need an average of eight touchpoints before making their first gift.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Fundraising Media 52

Confessions of a Community College Dean

JANUARY 11, 2023

Unfortunately, as a researcher studying these issues at the Center for Research on College-Workforce Transitions (CCWT) at the University of Wisconsin at Madison, I’ve come to the conclusion that the dominant discourse and logic driving too many career-readiness initiatives is flawed and merits an immediate course correction.

Marketing and Communication Services 94

Marketing and Communication Services Career Services Higher Education Faculty 94

Parchment

JANUARY 16, 2024

I mean, think about customer service, like we all want to feel good about something, right? Like if I get all these wraparound services, Heather (11:12.749) Mm-hmm. And I love your point because we, if you, nothing’s just a transaction. Heather (10:43.278) Mmm. Okay, number three, don’t blame students.

Alumni 52

Alumni Marketing and Communication Services Financial Aid Community College 52

Campus Sonar

JULY 27, 2022

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing. Jenny: I think it’s a couple of things.

Marketing and Communication Services 52

Marketing and Communication Services Enrollment Management Management Media 52

The Change Leader, Inc.

MAY 31, 2023

In his latest podcast episode, Dr. Drumm McNaughton talks with two CEW professors who worked on the study, Research Professor of Education and Economics Dr. Zack Mabel and Associate Director of Editorial Policy and Senior Editor/Writer Kathryn Campbell. Zack, you want to go first? Zack Mabel 02:20 Sure.

Higher Education 105

Higher Education Financial Aid Education Marketing and Communication Services 105

The Change Leader, Inc.

APRIL 11, 2023

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. How are you communicating those career outcomes from a program page perspective?

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Higher Education Enrollment Management 52