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Elevating from Social Media Monitoring to Social Listening

Campus Sonar

It can be hard to understand the difference between these two activities. Social Media Monitoring Most campuses do some version of social media monitoring. Social listening takes a giant, custom dataset and analyzes it in a variety of different ways in order to make observations, detect patterns, and develop insights.

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6 trends impacting community college enrollment in 2023

EAB

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. But now as we find ourselves stabilizing, it’s time to pause and take stock of the full landscape facing community colleges. 6 trends to watch in 2023 1.

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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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How to Create a Credit Mobility Culture

Parchment

Marc Booker, Vice Provost of Strategy for the University of Phoenix joins us to discuss how institutions can adopt a culture of credit mobility by incorporating credit-for-prior-learning (CPL) and prior learning assessments (PLA) during the admissions process. Mark, how are you? Or how did you end up in your role?

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How Virtual Reality is Changing Campuses

Higher Ed Connects: Technology

What can administrators do to encourage the use of VR on campus, and what policies should they be thinking of to keep their students and faculty safe? Virtual campus tours have been around for some time, ranging from video tours to Google Earth-style tours that can be viewed via browser. O’Connell. The future is here,” it crowed.

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Is TikTok worth the risk? Dos and don’ts for enrollment teams

EAB

Blogs Is TikTok worth the risk? Among the latest buzz about TikTok, I keep hearing these questions in higher ed spaces: Is it too late to join? Among the latest buzz about TikTok, I keep hearing these questions in higher ed spaces: Is it too late to join? Is it worth the risk? Why TikTok?

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Inside Higher Ed's best-read content of 2022

Confessions of a Community College Dean

Image: A few things are dependable in higher education, no matter what the high-level trends are. One is that some faculty members are going to do outrageous things, leaders on their campuses are going to get mad and Inside Higher Ed' s readers won't be able to get enough of it. The list below has examples of both.